EP 118 - Mapping Innovation: A Playbook for Navigating a Disruptive Age with Greg Satell
Aug 31, 2018•50 min•Season 1Ep. 118
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Episode description
“Every Square-Peg Business Eventually Meets Its Round-Hole World.” - Greg Satell
On this episode author, speaker and consultant Greg Satell shares with us the principles of his latest book: Mapping Innovation.
In this show we discuss:
- How so-called geniuses Einstein, Darwin and Fleming needed more than their individual genius to bring their ideas to life
- Why innovation fails
- A better understanding of innovation by dispelling myths
- How Blockbuster, Kodak and others were well aware of the threats that disrupted them
- How Air BnB and Hotels serve different market needs
- New tools to frame problems
- How innovation in the digital age has evolved from previous times
- How collaboration is king
- Highlight that you need to re-energise your human capital not just your technological resources
- Why we need a personalised portfolio approach to our innovation efforts
- How Google, Amazon and others prepare for their eventual cash cow disruption
You can learn more about Greg here:
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