70 Veteran Innovator: Sherman William Jr. on Creating Body Aqua - Game-Changing Hydration Solution

Welcome to another episode of the InNOLEvation® Mindset Podcast powered by the Jim Moran College of Entrepreneurship! In this episode, we have Sherman William Jr., CEO and founder of Body Water, joining us remotely from Alabama. Sherman shares his incredible journey from serving in Operation Iraqi Freedom to discovering the vital role of hydration and eventually creating Body Aqua, a health beverage line designed to enhance cognitive and physical wellbeing. Hear Sherman’s challenges, including navigating supply chain issues and the competitive beverage market, as he strives to make Body Aqua a nationwide brand. He also discusses the support he received from veteran entrepreneurial programs and offers valuable insights for aspiring entrepreneurs. Don't miss this inspiring story of resilience, innovation, and passion!

00:00 Introduction and Guest Welcome 00:38 Sherman's Journey to Body Water 01:22 The Birth of Body Aqua 04:47 Product Line Overview 11:34 Challenges and Triumphs 16:18 Veteran Entrepreneurship 21:27 Future Plans and Reflections 25:28 Closing Remarks and Contact Information