What Donors Really Want
Episode description
Key Takeaways:
- The best way for organizations to grow their community is to aim to attract like-minded people, rather than convince people who are not necessarily aligned with what they do.
- The philanthropic heart is the ability to define who a person is, what their values are, and how the things you care about connect with what they care about. It’s centered on the intention that you’re not there to convince but to simply connect.
- Here are the six needs of a philanthropic heart: they want to see integrity and they want to feel important, interconnected, improved, invested, and inspired. This is what the donors want and if you can create those six things, you can really make a difference.
“Our communications can be hard, frustrating, unproductive, because we're using it to try to change people's minds and make them care about something that they don't really care about. Instead of allowing them to be who they are and care about what they want.”
“Marketing communication now serves the purpose of connecting with like-minded people. Finding the people whose mission, vision, values align with mine, and connecting to them in a powerful and meaningful way. I don't need anybody to be different. I'm just going to find the people that care about the thing that I do. That's what my marketing is for. And that's the philanthropic heart.”
“[The needs of a philanthropic heart] Integrity is important. They want to feel interconnected, they want to feel improved, they want to feel invested, and they want to feel inspired.”
- Maryanne Dersch
Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.
Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.
Get your free starter kit today at www.theinfluentialnonprofit.com
Connect with Maryanne Dersch: maryanne@courageouscommunication.com
Ask for and receive all you want, need, and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively, and have the meaningful conversations that drive your most important work.
Get your free starter kit today at www.theinfluentialnonprofit.com
Connect with Maryanne about her coaching programs:
https://www.courageouscommunication.com/connect
Book Maryanne to speak at your conference:
https://www.courageouscommunication.com/nonprofit-keynote-speaker