How to Build Long Term Loyal Support
Episode description
Key Takeaways:
- Build long-term loyal communities of support by focusing on relationships, not transactions. Stop pitching, pushing, and trying to convince people to care about your cause. Instead, find like-minded people who share your values and vision.
- Adopt the "philanthropic heart" model, which is based on a person's lived experience, focus on future gains, and acceptance of people as they are. This helps you connect with donors on a deeper level.
- Understand the six human needs that drive decision-making - security, variety, significance, connection, growth, and contribution. Use this to define your donors' "philanthropic hearts" and provide them with opportunities that align with their needs.
- Prioritize building authentic, aligned relationships with donors. The more you make people feel seen, heard, and accepted for who they are, the more they will engage with your organization long-term, even through challenges.
“The marketing and messaging is to attract like-minded people. It's not to change people, and once we embrace that and understand that, people will feel seen and heard. ”
“The more decision-making I give someone else, the more likely they're just to decide what I want - but it needs to come from a place of genuine honesty.”
"Relationship first, the money will follow."
- Maryanne Dersch
Ask for and receive all you want, need, and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively, and have the meaningful conversations that drive your most important work.
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