Kara Peach talks Genfluencer and social responsibility
Episode description
Episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Kara Peach, co-founder of Genfluencer a South African-based influencer marketing agency that places social good at its heart.
In this episode we discuss:
- Why Genfluencer is different as an influencer marketing agency
- How the company puts meaning and money into Corporate Social Responsibility programmes
- What makes Gen Z different to other generations in terms of consumer behaviour
- The background and the mission of the #IFeltThat movement
Check out the Influencer Marketing Lab website for full show notes and related useful links.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
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