Esme Rice: Mindshare's Worldwide Influencer Practice Lead
Episode description
Episode 50 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.
The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies.
This week Scott Guthrie is in conversation with Esme Rice, Worldwide Influencer Practice Lead at Mindshare.
We talk about the professionalisation of the industry which has shifted within six years from a time when Esme had to battle with academics trying to dissuade her from focusing her degree dissertation on influencers to a sector moving to the heart of multi-channel, integrated marketing programmes.
We discuss the
- Regional differences in the influencer marketing landscape
- Consumer behaviour towards virtual influencers in different parts of the world
- Near future of our channel
Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. Don't forget to sign up for the companion newsletter The Creator Briefing - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.