Charlotte Williams talks influencer pricing
Episode description
Episode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Charlotte Williams, founder of SevenSix Agency an influencer marketing agency with a focus on diversity and inclusion.
In this episode we discuss:
- Lifting the Lid: The Influencer Pricing Report
- The sweet spot in terms of follower count to payment ratio
- How many nano influencers remain unpaid in brand collaborations
- Why many creators lack confidence when setting their own prices for brand collaborations
- And how our industry can professionalise
Check out the Influencer Marketing Lab website for full show notes and related useful links.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
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