Arron Shepherd Goat Agency co-founder talks $100 billion industry
Episode description
Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Arron Shepherd - serial investor, entrepreneur and co-founder of the Goat Agency the social media agency he founded in 2015 alongside Harry Hugo and Nick Cooke.
In this episode we
- Forecast influencer marketing's growth as in industry to be worth $100 billion in 2027.
- Look at why lack of scale has held the industry back and why that has now changed.
- Examine the drivers and restraints affecting advertisers becoming social-first advertisers.
- Consider what the Inflexion investment has brought to the agency.
- Reimagine the advertising holding group
Check out the Influencer Marketing Lab for full show notes and related useful links
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.