Coming to America with Cupra CEO Wayne Griffiths

The InEVitable

Dec 19, 2024•57 min•Ep. 23

--:--

Listen in podcast apps:

Apple Podcasts

Spotify

Download

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!

0:35 - QOTD - Why aren't Independent Gas Stations adding EV Chargers?
5:19 - About Cupra
8:55 - Introducing Cupra! Success in Europe and Plans for the US.
13:12 - Understanding the US Market and Consumer Preferences.
22:36 - Cupra's Product Strategy and Future Offerings.
25:58 - Volkswagen Group.
31:20 - Cupra's Unique Product Strategy.
34:00 - Understanding the U.S. Market Dynamics.
35:05 - Building Brand Desirability Over Awareness.
39:47 - Lessons from Past Automotive Launches.
44:00 - Flexibility in Powertrain Strategy.
45:00 - Rollout of Electrification.
48:34 - Designing for the Driver Experience.
51:46 - Wayne Griffith: A Journey Through Cars.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the best experience, listen in Metacast app for iOS or Android