Chapter 58: A New Commercial Era

More so than in the First Industrial Revolution, the Second Industrial Revolution saw big changes in consumer markets. Thanks to mail-order catalogs, dry goods palaces, and new department stores, consumers had more options than ever before. Whether it was clothing, furniture, grooming products, cameras, musical instruments, processed food, or bottled soft drinks, people from all backgrounds could buy stuff they didn’t used to have available to them. And with more disposable income, lower prices, and increasingly-creative advertisements targeting them, buy stuff they did.

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