The Independent Farmer Podcast - podcast cover

The Independent Farmer Podcast

The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers.

Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters.

The Independent Farmer Podcast is hosted by Barn2Door. We offer software, support and resources to enable Farmers to sell direct - online and in-person - to consumers and wholesale Buyers.

For more information about the Independent Farmer Podcast, visit https://www.barn2door.com/independent-farmer-podcast

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Episodes

Farmer Spotlight: Veteran's Liberty Ranch

On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales. Learn more about Julie and Michelle: https://www.barn2door.com/fan/veterans-liberty-ranch Find more Farm resources: https://www.barn2door.com/resources

Jun 14, 202455 minEp. 155

Exclusive Content: Farmers' Market Day? Double your Sales

Farmers’ markets can boost visibility in your local community, but they are not necessarily a catch-all. Today, 99% of Americans don’t regularly attend farmers’ markets. The lives of Americans are busy, and many buyers choose to opt for the most convenient option. That’s why the markets aren’t just about selling products but attracting and engaging new customers to make regularly purchasing from your Farm the more convenient option. This audiobook outlines the tactics to double your sales on mar...

Jun 04, 202414 min

Farmer Spotlight: Benoit Family Farmstead

In 2021, Benoit Family Farmstead made the decision to partner with Barn2Door to expand their reach to access new Buyers with Farm eCommerce and streamline their operations. The Farm has been able to add more products and serve their community, without having to spend extra hours in the office. As a member of the Barn2Door Farm Advisor Network, Erica Benoit is excited to share her experience and advice for Farms looking to grow direct sales. Learn more about Benoit Family Farmstead: https://www.b...

May 31, 202432 minEp. 154

$1 Million Farm Tactics

There is no silver-bullet to supercharge your Farm growth. There are a handful of persistent efforts that have brought success to a number of Farms across the country. From simplified product offerings to consistent marketing, here are $1 million Farm tactics. Find more Farm resources to spur sales: https://www.barn2door.com/resources

May 20, 202433 minEp. 153

Farm Email Marketing Best Practices

In this week's episode, James and Maimee discuss email best practices to engage Buyers, and increase traffic to your Farm store. Implement these tactics for writing attractive emails and consistently improving your performance. For more Farm resources, check out: https://www.barn2door.com/resources

May 03, 202437 minEp. 152

Exclusive Content: Five Key Tips from CSA Farms Making Six Figures

With a variety of best practices and techniques for how to create a successful Farm business, it can get overwhelming to know which tactics actually work. Many CSAs have developed proven tactics to increase revenue, lock in early buyer commitments, and streamline processes to ensure products go out the door with money in hand. In this week's episode, listen to the audible version of our eBook - Five Key Tips from CSA Farms Making Six Figures Find more Farm business resources, including eBooks: h...

Apr 19, 202425 min

How Electronic Ear Tagging Affects Independent Farmers

In this week's episode, James speaks with Alexia from Farm-to-Consumer Legal Defense Fund about the proposed electronic ear tagging updates for livestock and how this rule may affect Independent Farmers. For more information, visit: https://www.farmtoconsumer.org/ To find more Farm resources, check out: https://www.barn2door.com/resources

Apr 12, 202433 minEp. 151

From Homestead to a Growing Farm Business

In this week's episode, Janelle talks with Rachel Shenk of Shenk Family Farm. Shenk Family Farm in North Carolina began their protein operation in 2016, turning it into a business the next year. With the help of automated software, successful marketing efforts and convenient, local fulfillments, the Farm has scaled to a 6-figure operation. To find more Farm resources, check out: https://www.barn2door.com/resources

Apr 05, 202452 minEp. 150

Exclusive Content: Planting for Profit

Price your Produce for consistent revenue that secures a healthy Profit. In this week’s episode, listen to the Audible version or our newest eBook - Planting for Profit. Download the eBook: https://www.barn2door.com/e-books/planting-for-profit For more resources, including eBooks, visit https://www.barn2door.com/resources

Mar 29, 202420 min

Your Farm Finance Checklist for 2024 - Start the Year Right

As an Independent Farmer, you must be in control of your finances to make a profit. It is important to be organized and prepared when tax season comes. In this week’s episode, learn finance best practices from Taylor Bridges of Bridging the Gap Financial Services. For more Farm business resources, check out our content: http://barn2door.com/resources

Mar 25, 202428 minEp. 149

Veteran's Liberty Ranch Hits 6 Figures in 1 Year with POS

In this week’s episode, Janelle speaks with Veteran’s Liberty Ranch (TX) to discuss their success using Barn2Door’s POS for in-person sales. Farmers Markets help Farmers build meaningful relationships with Buyers, while securing purchases. It is crucial to have a POS device that allows for all customers to buy your products. Selling, tipping, reserving and syncing your inventory is made easy with Barn2Door’s POS. Learn more about Barn2Door's POS: https://www.barn2door.com/point-of-sale Find more...

Mar 15, 202441 minEp. 148

Investing in Marketing for Future Sales with Dan & Debbie's Creamery

In this week's episode, Janelle meets with Josie Rozum from Dan & Debbie's Creamery in Iowa. With a marketing background on a 3rd generation dairy Farm, learn how Josie thinks about investing in marketing today for future sales, and how to streamline marketing efforts in just one hourly ‘meeting’ a week. Learn how Barn2Door can help support your Farm marketing efforts and more: http://barn2door.com/resources

Mar 08, 20241 hrEp. 147

Pricing Farm Products for Profit with Old Rich Valley Farm

In this week's episode, James meets with Will from Old Rich Valley Farm in Virginia to discuss Farm product pricing. Will explains how to price different product types, communicating the value of sustainable agriculture and reevaluating costs yearly. For more resources to spur sales for Independent Farmers, streamline operations and access local Buyers, visit https://www.barn2door.com/resources

Mar 01, 202428 minEp. 146

Introducing: The Independent Farmer Podcast with Chucktown Acres

A few years and 145 episodes in, Barn2Door’s Podcast gets an overhaul. Why the change? Listen to Barn2Door’s CEO and Alex from Chucktown Acres discuss the BIG re-brand from The Direct Farmer to The Independent Farmer Podcast! Learn more about Barn2Door here: barn2door.com/learn-more barn2door.com/resources

Feb 08, 20241 hrEp. 145

Farm Marketing: In Season vs. Off-Season with Old Rich Valley

In this week's episode, Janelle, and Amy Campbell from Old Rich Valley Farm discuss how to market your Farm in season vs. the Off-Season. From scheduling posts to secure pre-orders, there are many ways to maintain cash flow year-round for your Farm.

Jan 05, 202440 minEp. 144

Attracting & Retaining Buyers with Long Lane Farm

In this week's episode, Janelle talks with Camille from Long Lane Farm in Rhode Island. Camille discusses how their Farm attracts and retains Buyers for their products. Building a Farm brand enables you to better serve Buyers in your local community. Understand buying habits, ideal package sizing and consistently communicate with customers to build a strong base. barn2door.com/resources barn2door.com/learn-more

Dec 22, 202337 minEp. 143

The 'Business' Side of Farming with Chucktown Acres

In this week's episode, Janelle talks with Alex from Chucktown Acres about the business side of Farming. While Farmers may get into the industry for their love of agriculture, they are still business owners. There is much work that happens in the background to ensure success. From marketing to integrations for streamlined operations, Alex shares what to consider in the Farming business.

Dec 08, 202358 minEp. 142

Save Time and Automate your Farm's Pick & Pack Experience

In this week's episode, Barn2Door COO, James, talks with Product Manager, Anthony, to discuss Barn2Door’s Pick and Pack List. These lists offer streamlined order organization to save Farms time on fulfillments. Features of the lists include order overviews, delivery details and printable labels. barn2door.com/learn-more barn2door.com/resources...

Nov 29, 202324 minEp. 141

The Farm Logo Design Experience with Barn2Door

Designers at Barn2Door, Alyssa and Serena, discuss the Farm Logo design process. From shape to color, each element of your logo can communicate your Brand to Buyers.

Nov 17, 202328 minEp. 140

From Hobby to Full-time Farmer with Bennett Farms

In this week's episode, Barn2Door CEO, Janelle, talks with Tom Bennett from Bennett Farms about the important transition from Hobby Farmer to Full-time Farmer. Tom discusses what aspects to focus on, and what to not get too tied up in within that transition.

Oct 30, 202352 minEp. 138

Built For Farmers: A Simple and Easy Refund Experience

In this week's episode, James and Anthony here at Barn2Door discuss the new simple and easy Refund Experience offered to Farmers. To learn more about the new Barn2Door Refund Experience, read here: https://www.barn2door.com/blog/a-simple-and-easy-refund-experience-for-your-farm-business

Sep 15, 202316 minEp. 136

Building a Happy & Healthy Family Farm Business

In this week’s episode, we are joined by one of the newest Farm Advisors, Rachel Shenk of Shenk Family Farm. Join us as we discuss the origins of the Farm, new fulfillment ventures, local partnerships, and Rachel’s success with subscriptions. Shenk Family Farm is a pasture based livestock Farm in North Carolina, offering their community chicken, pork, eggs, Thanksgiving turkeys, and grassfed beef from a partner Farm. barn2door.com/connect barn2door.com/resources...

Aug 18, 202333 minEp. 135

Meet Zoe – National Sales Manager at Barn2Door!

In this week’s episode, we are joined by Zoe, the National Sales Manager here at Barn2Door. We’re thrilled to chat with her about her career growth and what it means to serve Farmers across the country. If you are interested in joining Barn2Door, we encourage you to visit our careers page at barn2door.com/careers

Aug 04, 202323 minEp. 134

Maximizing Pricing for Your Farm Products

In this episode of the Direct Farm Podcast, we talk with Peter Bartlett of Bartlett Farms in North Dakota. We discuss their Farm’s mission to promote health through food, their highly effective marketing efforts, the offering of convenience in a sparsely populated state, and their commitment to establishing the value of their brand and products. Bartlett Farms is a diversified family farm offering raw dairy and meats. With an expansive subscription program, convenient pickups and delivery option...

Jul 28, 202344 minEp. 133

Building a Farm Business: Five Tips Every Farmer Should Know

In this week’s episode, we are thrilled to have Valerie Luhman of Grass Fed Cattle Co with us discussing five key tips to building a successful Farm Business for any Farmer, but especially those who are newer to the field! Since starting their own Farm Business, Valerie and her husband Jared, have continued to grow Grass Fed Cattle Co, and have established an impressive customer base in their community. barn2door.com/fan/grass-fed-cattle-co barn2door.com/resources...

Jul 14, 202323 minEp. 132

The Continued Success of a Fifth Generation Ranch

In this episode of the Direct Farm Podcast, we talk with Logan Mannix of Mannix Family Beef in Montana. We discuss the origins of the 5th generation ranch, their continued focus on conservation and partnerships, and the establishment of their successful and growing direct to consumer business. Mannix Family Beef raises grass finishes beef, offering cuts, bulk beef, and wholesale options. Despite their remote location, Logan has found great success offering local pickups and bundles of their prod...

Jul 07, 202337 minEp. 131

Exclusive Content: 5 Farms Making 6 Figures

With a variety of best practices and techniques for how to create a successful Farm business, it can get overwhelming knowing which tactics actually work. At Barn2Door, we analyze data to know what works and what doesn’t. We’ve crunched the numbers and have found that top-performing Farms have created a blueprint for how to build a successful business model. In this week’s episode, we are reading Barn2Door’s top performing eBook of all time – 5 Farms Making 6 Figures! Download the eBook Today! F...

Jun 30, 202326 min

Success, Security, and Simplicity with Barn2Door Point of Sale

In this week’s episode we sit down with Anthony, Barn2Door’s Product Manager, and discuss the Barn2Door Point of Sale (POS). After several months on the market, we dig into Farmer’s success with the device, and the added security and simplicity provided by the recent addition of Mobile Wallets, Google Pay and Apple Pay, on the Barn2Door POS. barn2door.com/point-of-sale barn2door.com/resources...

Jun 23, 202324 minEp. 130
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