Information doesn't sell anymore. In the age of Wikipedia, Google and Quora available at the click of the finger, anyone can expand their knowledge for free - Tom Libelt points out. Yet, he believes that online courses are one of the greatest ways to make money and most people fail simply because they lack marketing skills to promote them. Tom helps people market their courses , and in today's episode, he revealed why many struggle with selling their courses, how to find your ideal customers and...
Apr 29, 2019
Which animal do you find scarier: a shark or a cow? Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes... We're designed to judge a situation by the most overt signs and let ourselves be fooled without taking a closer look. This could be even more challenging when we're about to spend our money online. We're trying t...
Apr 22, 2019
Entrepreneurs are all about growth, grinding and hustle. We want to get more done, faster. Work harder than anyone we know. We're inspired by mentors, gurus and influencers who "made it" and want to model exactly what they do to be even more productive and grow even faster. It's pretty hard to get more than 24 hours in a day, so we look for ways to use even more of those 24 hours for hustling. Because that's what an entrepreneur does, right? No time for slacking off! It's only natural that we're...
Apr 15, 2019
Search Engine Optimization can be a real headache for most of us. While it can be free, it often seems frighteningly complicated and takes way too long to see the fruits of our hard work - if there's going to be any. Who on Earth has time for this while building a business?! We are about to change your mind. In today's podcast episode, we talked with Matt Diggity, founder of the SEO Conference in Chiang Mai and many SEO agencies, who revealed his best advice and strategies to get more and better...
Apr 09, 2019
You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours. And yet, a single happy customer's recommendation to their friends is still going to be more powerful. Think back of your last ten purchases. How many times did you pull the trigger because you read a great review, you heard your favorite YouTuber talk about it, or your friend randomly mentioned it over dinner? You may not even be aware of if, but if you're ...
Jan 10, 2019
In our previous ActiveGrowth podcast episode , we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it. You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach. Today, we brought to you Colin Shipp , networking, PR and outreach e...
Dec 13, 2018
As much as we advocate the Customer First Approach , once you have a solid product and paying customers, you want to get more of them by increasing your website traffic. But getting just any sort of traffic won't cut it. If I send a thousands of middle-aged men to your local lingerie store, some might buy something, but most of them would leave empty-handed. It's the same online. No, you want quality traffic . People who are actually interested in your services and want to hear more about you, p...
Nov 13, 2018
" If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/ We don't think so. Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur. In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why running your own business might not be your path after all. Being an employee, an entrepreneur, a freelancer or an intrapreneur can be equally cool depending o...
Oct 08, 2018
When you think of great entrepreneurial role models, who comes to mind? Probably über wealthy startup founders, CEOs and angel investors who's books on entrepreneurship are hailed as the modern day blueprints to business success. These entrepreneurship icons often tell us that growth at all costs is key. Get enough early investment capital and you can even operate your business at a loss from the very beginning until you find a way to dominate your market. Of the tiny startup minority that finds...
Sep 06, 2018
You don't have to be a celebrity anymore to take high-quality pictures with branded products and get paid for it. In fact, all you need is a large enough audience, and sponsorship deals will come to you and pay your bills. That's what everyone seems to think these days anyway. In this episode, you'll hear about the ActiveGrowth take on influencer marketing and getting a large number of following on social media or high traffic on your website, so that you can use those platforms to place ads on ...
Aug 08, 2018
We all want to be successful. Whether it means becoming a millionaire, making enough money to travel the world, gaining recognition, popularity or making a difference in the lives of others... the entrepreneurial-mind usually wants more. We like to think of success as a shiny place with cherries on the top where only great things happen. Yet, the news is full of highly successful celebrities who somehow end up taking their own lives. Money and fame just aren't enough to make them stay... But wha...
Jul 24, 2018
This is our third episode on making videos. We recorded it, because we know that you're still putting off sitting down in front of the camera and film. Aren't we right ? In this episode, we're talking to three guests who got over the resistance and have been making videos regularly now. They started making videos for different reasons, coming from different backgrounds, with different skills and tried different approaches, yet, looking back, the lessons they've learned and the stages they had to...
Jul 09, 2018
When you start your entrepreneurial journey, it's easy to find yourself working multiple jobs - you're the idea generator, the executor, the web-developer, the marketer, the customer support person... and so many other things you've just never done before! While outsourcing is a great solution, it's not always possible. Sometimes you need to give in and learn all the new skills to scale up. How can you to this without wasting a lot of time and energy that you could spend on moving forward? In th...
Jun 19, 2018
You know that filming videos in 2018 is essential to build your online brand. Yet, you're still not making them. But one day you will – at least that's what you keep telling yourself ... Chances are that whatever your justification is for not getting in front of the camera ( "My camera isn't good enough..." , "There's nowhere to film in my apartment..." , and so on), it's likely your ego that's preventing you from building the video skills you need to make it online. In this episode, we'll provi...
Jun 04, 2018
In the previous episode about colliding ideas with reality we talked about how to tell business ideas that are likely to succeed from those that aren't. An important part of this process is to turn vague ideas into specific numbers. Instead of thinking "I'll need a lot of traffic" we want to think "I'll need X visitors and a Y% conversion rate". But how do you come up with these numbers for a business that doesn't exist yet? In this episode, we'll teach you how to use approximation to figure out...
May 11, 2018
Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it. Sound good? Well, we also want you to take your most durable boots, food for 3 days, a first aid kit and a rifle that can stop an angry bear. Then you might make it. You see, coming up with a fantastic business idea is like imagining watching the sunset from the mountain top. It's fun to dream of the end goal but ...
May 01, 2018
