Jackpot System or Jackpot Aggregator: Which One to Choose?

Jackpot System or Jackpot Aggregator: Which One to Choose? It would be no surprise if we say that the iGaming market is extremely dynamic. To gain a competitive edge, operators need to constantly improve their products and services. Ultimately, to grow and not just stay afloat, an operator must appeal to customers, meet their expectations, and capture their attention with unique offers. A jackpot is a proven tool that helps casinos differentiate themselves from their competitors. Jackpots are normally run through a jackpot system. SOFTSWISS, however, has developed a completely new jackpot tool – the Jackpot Aggregator. Here we will discuss these two types of jackpot tools, along with the strengths and weaknesses of each solution. Let's get started! Why Do Casinos Need Jackpots? Flashy websites alone do not attract many players, but thrills do. When players have the opportunity to win a huge sum of money, they become much more engaged. And that is exactly what jackpots offer. For players, it's a chance to try their luck, rack up large winnings, and experience incredible emotions. However, what does the jackpot software offer to operators? Brand Awareness A casino with an eye-catching jackpot and a good prize pool naturally attracts more attention. Jackpots help position a casino as progressive and trustworthy, contributing to brand awareness. Diversity It’s hard to impress sophisticated bettors with just another slot game. You need to provide unique offers that stand out. A unique, branded jackpot is a good way to go. Audience Growth A wide range of unique options for players makes it much easier for casinos to entertain their engaged audience and attract new bettors. There’s also a type of player called "jackpot hunter", who actively looks for jackpot games and definitely will not miss your offer. Keeping Up With Progress. Gamification, excitement, and fresh ideas are always relevant. While jackpots have roots in traditional poker, they continue to evolve in online gambling. It is important to spot this trend and offer the jackpot to the audience at the appropriate time. What Does a Jackpot Mean? It would be fair to start with a quick note on the definition of a jackpot. The concept dates back to the late nineteenth century. In today's world of online gambling, the jackpot has retained its original meaning – a big win. Now, it is more than just money; online jackpots these days are powered by advanced software solutions. To summarise, a jackpot is a marketing tool that encourages player engagement and retention. Depending on the context, the term may refer to the prize, the game, or a specific stage of the game. There are several types of jackpots: Progressive jackpots This type includes many variations, but they share one key feature: the amount won at the end of the jackpot game is always greater than the initial amount. The pool keeps growing until someone wins. Operators also benefit from progressive jackpots, since players need to place bets to increase their potential winnings: it’s a strong incentive to play. Mystery jackpots The size of a Mystery Jackpot is usually based on the number and value of bets over a specific period, though the details can vary. To qualify, players typically need to meet certain conditions set by the gaming venue, like playing a specific game or reaching a wagering threshold. The jackpot winner is determined by a random number generator. Multiple jackpots A multiple or multi-level jackpot can be real luck for the player. Choosing a game with several jackpot levels nearly doubles a player’s chances, since the casino offers more than one prize pool at the same time. These can even combine different jackpot mechanics. Fixed-prize jackpots The prize amount for a fixed jackpot remains the same, no matter how many players are playing or how many bets are placed. In other words, it does not change. You might also hear them called non-progressive or flat jackpots. Branded jackpot Jackpots set up by a particular brand usually correspond to a special format, theme, or occasion. Everything from the mechanics to the prize pool of the game is unique. Casinos can combine any of the features mentioned above to achieve their goal. That’s what makes branded jackpots stand out. Overview of Jackpot Software: Jackpot Systems Essentially, a jackpot system is a technical system or platform that enables casinos to run jackpot campaigns to entertain players and draw attention to the casino. When operators want to expand their offerings, they choose a jackpot system. This is an important step that affects how fast, expensive, entertaining, and legitimate the promotional campaign will be. Depending on the jackpot software’s functionality, the operator has different tools at their disposal to manage different aspects of jackpot campaigns, covering operational, financial, and legal aspects. The main advantage of this jackpot software is that, until recently, it was the only tool available to the operator. As a result, the jackpot system offers all the perks of a jackpot, including increased loyalty and audience engagement. The biggest downside is the cost involved. The solution's cost includes the fee to use the product, with installation, setup, and maintenance being extra. A disadvantage of such systems is a lack of uniqueness. It is typical for such systems to create online jackpot promotions by offering three or four options in one solution. The operator can usually alter the settings, but they limit them in terms of customisation, providing a variation on one of the common types. Setup times can also be long. If a physical server is required, it could take up to three weeks or more. Overview of Jackpot Software: Jackpot Aggregator The SOFTSWISS Jackpot Aggregator is a next-generation solution that changes the game. It is a separate ecosystem that provides each operator with access to a customisable cloud-based jackpot system. Jackpot Templates are one of the main advantages. They save time and resources and let operators run advanced strategies and diverse mechanics in their casinos. Operators can change all jackpot template settings according to their needs and vision to create a unique jackpot promotion. Jackpots are more than just casino features; they are an integral part of marketing and business strategy. The Jackpot Aggregator makes it easy to segment audiences. Thanks to this feature, the operator can offer more personalised jackpot games, which increases player loyalty and interest. The Jackpot Aggregator integrates with several iGaming software systems – your online casino platform, game provider, and game aggregator, creating synergies and strengthening the business. There are no limits on the number of jackpots that can be played simultaneously. On average, the jackpot system setup time is up to 48 hours. That is just a small part of the benefits that this innovative jackpot solution offers. The Jackpot Aggregator is constantly evolving with new features and use cases. Those who put their trust in new technology stand a chance of winning. Summing Up The setup stage is one of the longest and most time-consuming. The Jackpot Aggregator uses a virtual server instead of a physical one, helping operators save resources and get to the market faster. On average, it takes up to 48 hours to set up the system, which significantly shortens the time to launch compared to traditional systems. Installing and updating software for the jackpot system requires client involvement. Depending on the complexity of the jackpot software selected, the processes may take up to 7 days, and full implementation with infrastructure can stretch out to as long as one month. These systems often require manual updates and support, which increases operational demands on the casino's team. Thanks to the Jackpot Aggregator’s comprehensive support model, operators can streamline operations without adding extra staff or technical resources. In terms of features, the SOFTSWISS Jackpot Aggregator stands out with its flexibility and depth. It supports multiple jackpots running simultaneously, player segmentation for personalised offers, and omnichannel access – ensuring a seamless experience across devices. It also includes multicurrency support and allows for custom jackpot wagering requirements. Just as importantly, it integrates smoothly with casino platforms, game aggregators, and individual game providers. Traditional systems, on the other hand, rarely offer these features or omit them entirely, making the Jackpot Aggregator a more complete and future-ready solution. The purpose of both the Jackpot Aggregator and any jackpot system is to enable operators to create jackpot campaigns for their players. The main thing to consider is what tools these types of software offer and how they can help you scale your brand. The choice is ultimately up to each business owner. The Choice is Yours Operators looking to grow their audience and boost engagement should explore the full potential of jackpot tools. Get quality support and service that meets your needs, choose the best jackpot software, and let your players experience a new level of gaming. Join the Jackpot Revolution!