Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp
Oct 04, 2019•20 min•Season 1Ep. 73
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Episode description
In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you’re talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all.
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