An A2Z of B2B (and then some) - Prue Cox of LinkedIn
May 29, 2019•24 min•Season 1Ep. 65
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Episode description
We chat to Prue Cox, Director of Marketing Solutions at LinkedIn, about how to drive business revenue and implement brand solutions with business-to-business marketing and advertising. Prue discusses with Gai the emotional journey of good marketing, the impacts of privacy changes and the GDPR in B2B verticals and across LinkedIn, what makes a good and innovative ad and the role creative plays in that.
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