IKEA’s inflatable couch: The sofa that flew away
Episode description
IKEA tried to sell an inflatable couch twice and it didn’t work out either time. The furniture company has had a long history of success, but for some reason, this fill-your-own addition to their offerings deflated pretty quickly. So why did they make it and what were its biggest problems? Plus: Amazon is deep in drone trials and Shake Shack gets robotic.
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