Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and innovative approaches. Discover how small changes and core values led to significant improvements in project outcomes, elevating her company's reputatio...
Aug 05, 2025•55 min•Ep. 30
Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable...
Jun 24, 2025•45 min•Ep. 29
In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation...
Jun 17, 2025•44 min•Ep. 28
Join Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in branding. Discover how small changes in your company's marketing or sales approach can significantly impact your business. Chris also talks about the ...
May 20, 2025•44 min•Ep. 27
Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, an...
May 13, 2025•36 min•Ep. 26
In this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to becoming a successful sales entrepreneur, culminating in his current venture in Florida. They discuss the transformative impact of marketing strategies o...
May 06, 2025•43 min•Ep. 25
Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on buildin...
Apr 29, 2025•50 min•Ep. 24
In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, ...
Apr 22, 2025•59 min•Ep. 23
Dive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation. Christine shares insightful stories from her tenure at Cisco, focusing on the significance of company culture and the fascinating concept of the 'Hummingbird Effect.' Learn how a simple change, like a C...
Apr 15, 2025•50 min•Ep. 22
Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong co...
Apr 08, 2025•33 min•Ep. 21
In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, an...
Feb 25, 2025•1 hr 5 min•Ep. 20
Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marketing fits into the broader company strategy. From his unique experiences in marketing non-alcoholic products at Anheuser-Busch to pioneering innovatio...
Feb 18, 2025•1 hr 6 min•Ep. 19
Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakth...
Feb 11, 2025•39 min•Ep. 18
In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to ...
Jan 28, 2025•41 min•Ep. 17
Join Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the importance of ROI-driven decisions, and the critical role of agility and data in creating breakthroughs. Perfect for CEOs and marketing leaders looking ...
Jan 14, 2025•35 min•Ep. 16
In this episode, host Wendy Coulter discusses the transformative power of branding with guests Hannah Jernigan and Lee Whitley. Lee Whitley, a recruiter who transitioned from software sales to building his own business, shares his journey and insights on adapting strategies to thrive in fluctuating markets. The conversation touches on themes like the Hummingbird Effect, the importance of strong branding, and leveraging personal networks. Lee also offers practical advice for businesses looking to...
Dec 31, 2024•37 min•Ep. 15
Join Wendy Coulter and marketing strategist Hanna Jernigan as they discuss the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes can lead to significant outcomes. Discover insights on team dynamics, strategic planning, and innovative approaches to annual meetings and trade show...
Dec 24, 2024•50 min•Ep. 14
Join Wendy Coulter and her special guest, leadership coach Ruby Garcia , in this enlightening video as they discuss the essence of branding, the Hummingbird Effect, and the significant impact of using LinkedIn for building a strong community. Ruby shares her journey from being petrified of live video to harnessing it to create deeper connections and expanding her influence and her work as a Leadership Coach for First-Gen Latina Leaders. Also, get insights from Ruby on leveraging LinkedIn tools, ...
Dec 17, 2024•37 min•Ep. 13
Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, ...
Dec 03, 2024•50 min•Ep. 12
Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, ...
Nov 26, 2024•43 min•Ep. 11
Join branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of Ads™ Group, shares how he has seen the Hummingbird Effect transform businesses, especially in the home services sector. Learn about Ryan's journey, the importance of balancing transactional and relation...
Nov 19, 2024•52 min•Ep. 10
In this episode, Wendy Coulter chats with sales coach, consultant, and speaker Liz Rossilli about the powerful concept of the Hummingbird Effect—how small innovations can lead to significant wins in business. Liz shares her personal journey into sales, inspired by her inventor father, and discusses her transition to becoming a sales consultant. They highlight practical sales strategies, the importance of confidence, the value of intentional networking, and how even small changes can yield big re...
Nov 05, 2024•32 min•Ep. 9
Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media investment in driving growth. Learn about transformative campaigns like McDonald's 'I'm Lovin' It' and Miller Lite's introduction of the aluminum bottl...
Oct 22, 2024•46 min•Ep. 8
Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results. Learn about unique branding examples, the impact of experiential marketing, and leveraging small innovations to stand out. They discuss real-world success stories from Panera to DoubleTree, and delve into strategies for both B2B and B2C sectors. Discove...
Oct 08, 2024•50 min•Ep. 7
Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in b...
Sep 03, 2024•46 min•Ep. 5
In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how si...
Jul 18, 2024•42 min•Ep. 4
In this episode, Wendy Coulter explores the hidden power of branding through the concept of the Hummingbird Effect, which posits that small innovations in branding can lead to significant results. Wendy is joined by Cyndy Yu Robinson, Executive Director of Kramden Institute, and Hanna Jernigan from Hummingbird Creative Group. Cindy shares her career journey, the importance of audience segmentation in their marketing efforts, and how seemingly small branding changes have led to big wins for Cramd...
Jul 08, 2024•38 min•Ep. 3
In this episode of "The Hummingbird Effect with Wendy Coulter," we turn the tables and interview our host, Wendy Coulter, to delve deeper into what the Hummingbird Effect means to her and how it has shaped her journey and success. Wendy, a seasoned expert in strategic marketing and brand building, shares her experiences and insights on achieving transformational results through small yet impactful changes. Key Topics Discussed: Wendy's Journey: Wendy recounts her beginnings in her father's shoe ...
Jul 08, 2024•21 min•Ep. 2
Welcome to the first episode of "The Hummingbird Effect with Wendy Coulter." In this premiere episode, Wendy introduces the concept of the Hummingbird Effect and how small innovations in branding can lead to significant transformations for businesses. Wendy is joined by Hanna Jernigan, a team member at Hummingbird, to delve into the journey and explore the concept together. Key Topics Discussed: Introduction to the Hummingbird Effect: Wendy explains how the idea of the Hummingbird Effect is insp...
Jul 08, 2024•18 min•Ep. 1
Host: Wendy Coulter, CEO of Hummingbird Creative Group Episode Description: In this introductory episode of "The Hummingbird Effect," host Wendy Coulter shares her journey and the inspiration behind starting this podcast. Wendy, the CEO of Hummingbird Creative Group, has been helping business leaders redefine their brands for over 25 years. This episode sets the stage for what listeners can expect from the podcast, focusing on how small innovations can significantly impact brand valuation and bu...
Jun 10, 2024•7 min
