The Cost of Doing Business: The Ins and Outs of Hoofcare Pricing

Carrie Rule, Kristin Thornberry, Libby Thorman, and Rosemary Zwanenburg join a discussion on hoofcare pricing and the "hidden costs" we don't often think about when running a hoofcare business. Why do we set prices the way we do? Why are cancellations and rescheduling appointments so frustrating? Why is that corrective shoeing package "so expensive"? Hear these topics addressed with this group!