94: Why Clients Actually Hire & Fire Their Financial Advisors with Samantha Lamas and Danielle Labotka
Sep 14, 2023•1 hr 32 min
Episode description
If you want to convert more prospects into life-long clients...
You need to know the answer to two questions: Why do people hire a financial advisor? Why do people fire their financial advisor?
They just might be the two most important questions for any advisory business.
Fortunately, Samantha Lamas and Danielle Labotka did the research to get the answer to those two questions. And, what they learned will forever transform the way advisors approach client acquisition and client retention.
Here’s what you’ll learn:
How to create digital content that makes an emotional connection
The connection between listening skills and higher client retention
The most commonly cited reasons for both hiring and firing an advisor
The most commonly listed emotional reasons driving hiring and firing decisions
The “Value Prop Makeover”: 3 steps to effectively communicate your emotional value
To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here
Resources:
The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals
Connect with Brendan Frazier:
RFG Advisory
LinkedIn: Brendan Frazier
X:@jbrendanfrazier
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast