102: Delivering Advice That’s Easy To Implement By Making It Reasonable Not Rational

Lack of follow-through and implementation of advice is a widespread problem. One study revealed this gut-wrenching stat: 70% of clients implement less than 20% of financial planning recommendations. There are a number of reasons to explain this. A primary reason is that advisors deliver advice that looks good on a spreadsheet, but it doesn't fit into real life.  If you can design your advice for the person rather than optimizing for a spreadsheet, you'll watch your implementation problems disappear. After all, the best advice is the advice that actually gets implemented. Here’s what you’ll learn: A client story demonstrating doable over optimal advice One of the primary barriers that prevent clients from implementing How to optimize advice for spreadsheets but design it for real-life Three questions to ask that will drastically improve follow-through To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here Resources: The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier X:@jbrendanfrazier