What's the single most powerful lever for business growth in today's cluttered online landscape? It's becoming known for something specific - what I call being "famous for" your unique contribution. When I started my coaching journey, being a generalist was enough to pay the bills. As the digital space became increasingly crowded, I pivoted from health coaching to business coaching, then to digital products, each time finding temporary success until the market saturated. By 2022, I hit what huma...
Jun 18, 2025•20 min•Season 3Ep. 203
Spoiler alert!! Head to my bio now for the upgrade. FACT is I massively changed my relationship with AI from resistance to revolution.... This episode takes you behind the scenes of my unexpected journey into becoming an AI-empowered marketing strategist. When I first encountered AI for content creation, I resisted. It felt inauthentic, impersonal. Yet something shifted when I realised AI could become the ultimate support system for feminine business leaders. Rather than replacing our unique gen...
May 29, 2025•27 min•Season 3Ep. 202
After a little podcast break (and a lot of creative fire), I’m back with some serious upgrades. Here’s what’s inside this episode: 🧿 The moment I crossed the million-dollar mark and why it shifted everything ✨ What really happened behind the scenes of my conference keynote 🧬 Finding your messaging and audience in your Human Design bodygraph. (PS, here's the Audience Clarity Activation (for just $27 USD): 🧬 How to create offers that actually align to your energy and sell with ease - aligned wi...
May 09, 2025•28 min•Season 3Ep. 201
What does it really take to build a million-dollar business? Spoiler alert: it's rarely the overnight success story we see plastered across social media. In this milestone 200th episode , I'm pulling back the curtain on my nearly six-year entrepreneurial journey that's brought me to the precipice of crossing that coveted seven-figure threshold. After walking away from a $400,000 corporate career following a breast cancer diagnosis, I began with $70,000 in savings and a simple dream of doing mean...
Apr 11, 2025•37 min•Season 3Ep. 200
Ready to unlock your most aligned self through Human Design? This episode reveals the specific alignment strategies for each type to amplify your marketing effectiveness without forcing or pushing. I share a channeled exploration of how to recognize when you're in alignment based on your Human Design Type and, more importantly, how to intentionally create more of those alignment experiences. This isn't abstract theory, it's practical guidance for creating what I call a "success vortex" where opp...
Mar 28, 2025•32 min•Season 3Ep. 199
Yvette shares how her mother's recent passing led her to explore their relationship through human design charts, revealing profound connections in their energy patterns and offering insights on determining accurate birth times when this information is unknown. • Using a pendulum to determine unknown birth times by reading energy and getting clear yes/no responses • Comparing charts with loved ones to understand relationship dynamics and how you activate each other's energy centers • Finding refl...
Mar 21, 2025•29 min•Season 3Ep. 198
LEARN ABOUT THE FREQUENCY PROJECT HERE Are you ready to market yourself in a way that actually feels good? In this episode, we’re diving deep into Human Design profiles —specifically, how your profile archetype shapes the way you connect, influence, and attract your audience. Your profile lines are your natural way of showing up , and when you align your marketing with them, everything starts to feel more effortless (and more magnetic). We’ll break down the twelve profile archetypes and how each...
Feb 27, 2025•28 min•Season 3Ep. 197
What if abundance wasn’t something you had to chase, but was something you could allow? In today’s episode, we’re diving into Gate 55, the Gate of Abundance, and its powerful role in the energetic shift happening right now. This gate is at the center of the transition from fear-based survival to trust, surrender, and emotional sovereignty. And if you’ve ever struggled with scarcity thinking, self-doubt in business, or feeling out of sync with your marketing strategy, this episode is for you. I’m...
Feb 20, 2025•26 min•Season 3Ep. 196
In this episode, we’re diving deep into the unconscious gates in your Human Design bodygraph and how they shape your marketing and the way others receive your energy. These gates, marked on the left-hand side of your chart, imprint three months before birth and are embedded deeply within us. While we may be unaware of them, others intuitively pick up on these traits, influencing how our energy is perceived in the world especially in marketing. We are exploring: a breakdown of these deeply embedd...
Feb 06, 2025•20 min•Season 3Ep. 195
Get Ultimate Audience Clarity Activation + a mind-blowing New BONUS: Magnetic Messaging by Design all inside of it! Truth is, your business isn't meant to be a copy-paste version of someone else’s success. It’s designed to be an extension of you! Your energy, your rhythm, your unique genius. And when you have tools to align your body, your energy, your frequency with your target audience and the way that you message them - everything shifts! Your message lands with the right people. Sales explod...
Jan 31, 2025•25 min•Season 3Ep. 194
Welcome to this very special episode of the Human Design for Marketing Podcast! As I’m recording this, we’ve stepped into the Human Design New Year - welcome to 2025! If you’re unfamiliar, the Human Design calendar starts around January 22nd, after we’ve completed the full transit of all 64 gates. We just closed the year with Gate 60, which is all about creating structure for freedom - a perfect energy to align yourself for success and abundance this year. Today’s episode is a practical and soul...
Jan 22, 2025•25 min•Season 3Ep. 193
In this final episode of the series, I am reflecting through December's lessons - the biggest one being the transformative power of setting intentions in both business and life. I am reflecting on how setting intentions (vs. setting goals) has been a total game changer for me. And aligning actions with my big vision has created such clarity, joy, and abundance in ways I couldn’t have imagined. Tune in for a heartfelt recap of the year’s lessons where I'm sharing: How shifting from goal-setting t...
Jan 15, 2025•21 min•Season 3Ep. 192
GET THE ULTIMATE AUDIENCE CLARITY ACTIVATION HERE! I'm running a series on the biggest lessons I’ve experienced in 2024, sharing the behind-the-scenes of my business and life to inspire you to reflect on your own year and take those big lessons forward. In this episode, we’re diving into November, and wow, it was a ride. November brought a mix of magical and heavy moments. I finally launched the evergreen funnel for the Frequency Project - something that took focused effort but is now live and w...
Dec 27, 2024•13 min•Season 3Ep. 191
October was a month of contrasts, processing grief from the last month but also experiencing abundance in new possible ways. October brought new energy. My business hit a major milestone with daily recurring sales across my ecosystem, including The Frequency Project’s new evergreen format. Seeing my offers sell daily without needing to show up live gave me so much confidence in the systems I’ve been building all year. Mid-month, I traveled to Bali for a retreat that blended business, healing, an...
Dec 25, 2024•12 min•Season 3Ep. 190
Welcome back to the Human Design for Marketing podcast and our 12 Lessons for 2024 series. In this episode, I’m sharing a deeply personal September lesson - a month that brought both significant shifts in my business and one of the hardest losses of my life. Grief has been my companion these past few months. I’ve learned that the measure of our grief is the measure of our love, and losing my beloved pet Chilli this September has been one of the hardest things I’ve faced. The biggest lesson? Love...
Dec 23, 2024•18 min•Season 3Ep. 189
In this episode of our special series on 12 lessons from 2024, we’re diving into lesson eight, reflecting on August. I started the month in India, joining my private client Tricia on a yoga retreat in Rishikesh. And also setting a personal goal to generate $2,000 in passive income while largely offline - and it happened! Listen to the full story in the episode. Other highlight for the month of August was working with a coach who helped me stay grounded through it all, and I kept reminding myself...
Dec 20, 2024•11 min•Season 3Ep. 188
We are continuing our series on the 12 Lessons of 2024. This is Lesson 7, and July was a month of transition, reflection, and forward momentum. I shared how July followed the challenging energy of June after my father’s passing. It was a productive work month where I refocused on my business after taking three weeks offline. I am sharing how my focus shifted to heavy decluttering both literally and energetically, eg, old ways of working, personal clutter, unhealthy habits, and even a close frien...
Dec 19, 2024•10 min•Season 3Ep. 187
Welcome back to the Human Design for Marketing podcast and our special series, The 12 Lessons of 2024. Today, we’re diving into lesson six, which is definitely one of the heavier ones. June 2024 was a tough month for me - a time of deep loss but also profound lessons. As always, I’m sharing this with you because I believe there’s immense value in reflecting on our experiences, even the hard ones, and letting them guide our growth. Experiencing the biggest loss of my life... June was one of the h...
Dec 17, 2024•10 min•Season 3Ep. 186
In this episode of the Human Design for Marketing podcast, we dive into 5th of the 12 Lessons in 2024 series, reflecting on May. May marked my final live launch for the Frequency Project this year, and I’d prepared meticulously for it, with high hopes + some good $$$ ad-spend. Well, listen to the full story in the episode, you might get a lesson or two as I did from this experience on dealing with the unmet expectations. Reality-check, yes! Amidst the intensity of launch season, I attended the f...
Dec 15, 2024•11 min•Season 3Ep. 185
April: My birthday month! It started with a van-life camping trip with my nieces, just a couple of hours south of Sydney, and it became one of the most fulfilling experiences of my year. A beautiful reminder that it's not the things we possess or the luxuries we own - it’s the connections we nurture and the moments we share that truly matter. Turning 53: This birthday was another opportunity to reflect on how far I’ve come. At 53, I feel more energized and aligned than ever- proof that it’s neve...
Dec 11, 2024•10 min•Season 3Ep. 184
In March, I took a hard look at my business model and how it was impacting my energy. Coming off the hustle of February, I realized that while my business was thriving financially, I was feeling burnt out. I had to ask myself: Is this sustainable, and am I truly lit up by what I’m creating? March was the month of pivotal moves to get back into alignment. Especially, attending a business retreat in Byron Bay was an event that gave me clarity on how to shift my model and focus more on life-force e...
Dec 10, 2024•14 min•Season 3Ep. 183
February 2024 was a transformative month for my business as I moved back into action mode (after the holidays). In this episode, I recount the steps taken to evolve the Frequency Project by introducing a mix of pre-recorded modules and live coaching calls, which allowed the program to scale while maintaining its transformative impact. BUT it was also a time of hustle that felt out of alignment and while I honoured that with the reward of an offline retreat after the push, we will talk more about...
Dec 09, 2024•9 min•Season 3Ep. 182
Welcome to the First Part of the 12-part special series, where I’m sharing my top lessons and highlights from 2024, one month at a time. Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album to bring those memories to life. This isn’t just about my story, it’s about inspiring you to look at your own journey, extract the lessons, and step i...
Dec 06, 2024•16 min•Season 3Ep. 181
This episode is a little different from what you’re used to on the Human Design for Marketing Podcast . I’m kicking off a special series that will run through December 2024. With a five-week overseas adventure on the horizon, I wanted to create something unique to keep us connected while I’m away. This series will feature 12 short episodes, each highlighting a key moment and a big lesson from my life and business in 2024. It’s been a year of deep grief, incredible growth, and lessons that have t...
Dec 06, 2024•9 min•Season 3Ep. 180
Welcome to Human Design for Marketing podcast! In today's episode, I am diving into topic that sparks both fascination and friction for many of us, that is, AI! The arch-journey I went through (I am assuming I am not alone in this) with the initial excitement about AI, then the frustration and resistance aka friction in using AI - to then coming back to accepting the innovative side of AI with curiosity and 'play' (hello my Gate 3). Now, as a sacral being focused on doing work that feels aligned...
Nov 29, 2024•25 min•Season 3Ep. 179
Hi all, in this episode I'm diving into a topic close to my heart and that's something I have strived so much to excel at, ie, getting paid to do what I love and what makes me #litupandliberated - true generator style! Which is my definition of abundance. Now, regardless of your Human design type, you do realize that you got into business and became entrepreneurs because you wanted to do the work that; you love doing.. that is fulfilling.. that has a positive impact on others.. and to have a sen...
Nov 21, 2024•28 min•Season 3Ep. 178
🔗 Get 64 Cosmic Content Codes Guide here: https://www.yvettemayer.co/offers/uBDY6VoF (10% discount for podcast listeners - Use POD10 at the checkout) We are exploring all the gates of the Human Design Throat center and specifically how you can use its (super)powers to attract dream clients! I'm sharing keynotes on all individual gates of the throat center and their marketing relevance. Plus, how the definition of the Throat center (defined / undefined) influences your ability to communicate cle...
Nov 07, 2024•32 min•Season 3Ep. 177
Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout) Let's talk about the spooky season of Human Design world aka Spleen gates transits, which we are still transiting through via Sun if you happen to listen to this episode in real time (or at least a week from now). I'm diving into the fears, the meaning, the implications of this intuitive frequency in Splenic gates, focusing mainly on their relevance to your business decisions and...
Oct 31, 2024•20 min•Season 3Ep. 176
Let's talk SCALING by Your Design... Which is a hot topic coming up more and more lately in conversations with my clients and audience, no surprise as we are transiting Gate 32, the gate of of duration as I record this episode. Listen in and really feel into this energy and its mechanics (which I call the 'long game cultivation' in marketing) and how it's the best predictor of success in your business (32nd transit or not). It's obvious, Scaling ≠ throwing spaghetti at the wall... it's instead a...
Oct 17, 2024•33 min•Season 3Ep. 175
Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout) In this episode, I chat with Kylie Patchett , a brand visibility and voice coach, about finding the fun, joy and juice (or as I call it "being Lit up") in your marketing + business. Kylie is pouring all her human design nerdy-ness and 'neurosparkly-ness' on how understanding her design has hugely transformed her marketing as a 3/5 Generator, doing all the pivots (17 careers to da...
Oct 08, 2024•52 min•Season 3Ep. 174
