Hoo boy, do we have a juicy episode for you all this week, because we are talking about one of my absolute favorite parts of HubSpot Marketing Hub — HubSpot campaigns ! And to help us out with this meaty topic, we're joined by Justin Givens, the HubSpot Maximizer at Image In a Box ! What really gets me going about campaigns is how powerful they are, but also how wildly misunderstood they are. For example, when I throw out the word "campaign" to you as marketers, where does your brain go? Ad camp...
May 31, 2023•48 min•Ep. 38
Yes, this is the title, and we're sticking to it. Let's boogie, HubSpotters. Now, you might be sitting there, scratching your head, thinking to yourself: "Wait a second — last I checked, it's MAY, and INBOUND isn't until September. Do we really need to be talking about INBOUND this early ?" Yes. Yes, we freakin' do. You see, right now, thousands of HubSpotters scattered around the world (including us and likely you!) are slowly, but surely, watching all of the exciting announcements roll out abo...
May 22, 2023•47 min•Ep. 37
Someone crazy smart once said, "If you can't measure it, you can't manage it." That couldn't be more true in the inbound space, when you're using HubSpot. You see, as all of us are spinning around the HubSpot Flywheel — attracting , engaging , and delighting customers (new and old) along the way — we need to measure how effective our collective marketing , sales , and service efforts are. Now, we've talked a bit about measurement before in our content marketing ROI episode. But this week, we wan...
May 16, 2023•48 min•Ep. 36
Ahhhh, social media. We love it, we hate it, we hate to love it, and we love to hate it. Still, it doesn’t matter if you consider it absolutely essential or a necessary evil — or maybe you’re somewhere in between, but the algorithms totally get you down — social media is an essential component of your inbound strategy . 🔎 Related: 8 mind-blowing social media tools for brands (+ examples) Social is your gateway to online conversations that can inform your marketing, sales, or service efforts. So...
May 08, 2023•44 min•Ep. 35
If you're a long-time listener of the HubHeroes podcast, you know we're not only huge fans of HubSpot Academy , we are passionate, committed education advocates. I mean heck, look at my own story — I'm here today, as an agency owner, because of organizations like HubSpot that believe in selflessly educating others. However, while folks those at HubSpot can provide you with all of the resources you ever need to level-up your career and your life, it's up to you to grab those opportunities for lea...
May 02, 2023•46 min•Ep. 34
OK, folks. We’re taking a step back from our usual HubSpot and inbound fare this week to talk about a topic that has had tongues a-waggin’ for the past few months — ChatGPT and the future of our lives with artificial intelligence now becoming rapidly more prevalent. 🔎 Related: How to use AI for marketing (exclusive Marketing Smarts conversation) Are language learning models like ChatGPT and artificial intelligence the best thing ever, or is it going to rock our collective worlds in the worst wa...
Apr 24, 2023•49 min•Ep. 33
Hoo boy, buckle up, folks! This is a jam-packed episode, and I don't say that lightly. Yes, the meat of the episode is an in-depth discussion about the woefully under-appreciated HubSpot Apps Marketplace ... ... and I'll get to that in the moment. But we started this week's episode with the big news that, after seven incredible years, fellow HubHero Max Cohen has hung up his HubSpot blazer and has started a new adventure as the chief evangelist at Hapily , which helps organizations build native ...
Apr 10, 2023•44 min•Ep. 32
I think it’s safe to say that, for a lot of our listeners out there, one of their primary focuses for this year is to meet (and hopefully exceed) their sales targets. As a business owner myself with my own revenue targets for 2023, I get it! However, in our rush to hit those numbers, I think we can miss what great selling actually looks like. Yes, you need the tools HubSpot Sales Hub affords you with pipeline management, playbooks , sequences, and more — plus video tools like Vidyard or Loom to ...
Mar 24, 2023•49 min•Ep. 31
We do our best to plan out every HubHeroes podcast episode in advance, so we can guarantee you always get the most out of HubHeroes every time you listen. However, sometimes the episode we end up recording is not the one we planned — instead it turns out to be the episode our community absolutely needs. That's exactly what happened with this episode. Yes, we planned to talk about HubSpot Academy — where it came from, how to get the most out of it, and so on. And we did touch upon some of that, a...
Mar 20, 2023•50 min•Ep. 30
Alright, HubHeroes, we are back for Email Marketing and HubSpot Part II: ELECTRIC BOOGALOO ! In our last episode , we told the epic tale of how email has stood the test of time in our marketing toolbox — it’s outlived Toby Maguire’s Spiderman, low rise jeans, beanie babies, *NSYNC, the entire Harry Potter movie saga, and more. 🔎 Related: Email marketing strategy dos and don'ts (HubHeroes Podcast) And there’s no signs of email slowing down – it’s estimated that email marketing efforts will gener...
Mar 13, 2023•48 min•Ep. 29
When we talk about email marketing , we have to acknowledge that we've all come a long, long way since ...Unlike dial-up, AOL chatrooms, and AIM profiles packed with lovey-dovey lyrics from Dave Matthews, email marketing has never quite gone out of style. In fact, you might stay email marketing's swagger has gotten stronger than ever: 64% of small businesses use email marketing to connect with their customers Even more wild is that 81% of B2B marketers say email newsletters are their most used f...
Mar 06, 2023•48 min•Ep. 28
Over the past few months, we’ve explored as much of the expanding, vast HubSpot universe as is humanly possible. We’ve talked about the HubSpot Marketing Hub , the Sales Hub , the Service Hub , the Ops Hub , and the CMS Hub . We’ve also unpacked how much we love HubSpot for growth-focused companies and business leaders as much (if not more) than we did 10 years ago. But here’s the thing about HubSpot today vs. 10 years ago — as evidenced by the depth and scope of conversations we’ve had about ea...
Feb 28, 2023•45 min•Ep. 27
If you can believe it, we've already dedicated an entire deep-dive episode of HubHeroes to virtually every single HubSpot Hub: Marketing Hub Sales Hub Service Hub Heck, even Ops Hub! But we haven’t talked about one of the most powerful and increasingly popular hubs of all — the HubSpot CMS Hub . Until today, that is! Now, like all of our other hub episode deep dives, you don’t need to EITHER be someone considering the HubSpot CMS Hub (but doesn’t have it yet) OR someone who already has it! This ...
Feb 20, 2023•46 min•Ep. 26
Over the past two episodes, we've sunk our teeth into a meaty topic — sales enablement. Specifically, why most sales enablement strategies fail even with the best of intentions, and how you actually use HubSpot to scale sales enablement initiatives across your entire organization. If you missed those two episodes, you can certainly listen to this one first. But if sales enablement is a pain point for your organization, you should definitely check them out: Why most sales enablement strategies fa...
Feb 13, 2023•43 min•Ep. 25
Welcome back to the second part of our two-part sales enablement series on the HubHeroes podcast! In last week's episode, we rolled up our sleeves and had a challenging (but powerful) discussion as we unpacked why most sales enablement strategies fail ... even with the best of intentions. This week, we're switching gears to talk about implementation; specifically, how you leverage HubSpot to execute and implement your sales enablement strategy . We intentionally split up these topics because, mu...
Jan 30, 2023•47 min•Ep. 24
We've gotta be honest with ourselves here, folks. As much as many of us like to talk a big game about sales enablement strategy , that's pretty much all it is — talk . Don't get me wrong. I know most of you out there have good intentions with sales enablement, but the data shows we've still got a big problem: Sales and marketing alignment is getting worse, not better! In 2021, only 46% of sales and marketing teams said they didn't feel well aligned, but that jumped to 58% in 2022. B2B sales team...
Jan 23, 2023•52 min•Ep. 23
When bright orange sprocket rolled out the HubSpot Operations Hub in 2021 , they did so while underscoring one of the most common challenges that companies face as they grow. Even with the best laid plans and intentions, as you grow, your systems can and will break if you don't set the conditions for them to grow along with you. 🎧 Related episodes: Why go HubSpot Marketing Hub? Why go HubSpot Sales Hub? Why go HubSpot Service Hub? As systems break, productivity plummets as teams are left scramb...
Jan 16, 2023•56 min•Ep. 22
One sunny September morning in 2018, thousands of inbounders and HubSpotters were gathered in Boston watching HubSpot cofounder Brian Halligan's keynote , which revealed something wildly new that none of us were expecting ... ... the HubSpot Flywheel , which is how HubSpot visualizes what's possible for an organization, in terms of their ability to "grow better," when everyone in your organization is aligned around delivering a fantastic customer experience. It was quite a moment because, up unt...
Jan 09, 2023•54 min•Ep. 21
Buckle up, folks! This is an intense episode that everyone needs to listen to, but I mean that in the best way possible. You see, the last couple of months of the year are a bit strange. We start winding down as humans and in our professional lives. We make jokes like, "That sounds like a problem for January George!" as we kick projects and tasks to the new year. We hyper-focus on goal-setting and resolutions, and we look ahead to January with potential and excitement for a fresh start. There's ...
Dec 29, 2022•57 min•Ep. 20
In our last episode, we went off during a fiery discussion about what content strategies really are and how marketers, leaders, and sales pros need to rethink their approach to content going into 2023. We also talked extensively about how the answer to what is a content strategy has changed substantially in the past 10 years. Why? Because the technology and algorithms used by search engines to rank our content has radically changed. Enter stage left, topic clusters and pillar pagers. Topic clust...
Dec 21, 2022•49 min•Ep. 19
Use the Coupon Code ( Hubhero or HubHeroes ) for 10% off the SEO Content Masterclass " Content strategy " is one of the most commonly used terms in the inbound world , and for good freakin' reason — much like America (and your pal, George!) runs on Dunkin', inbound runs on content. In fact, one might say there is no inbound without content at all. Content is how you attract , engage , and delight customers. Content is how you establish your company as the leading authority in what you do or sell...
Dec 19, 2022•49 min•Ep. 18
At first glance, WHO this episode is for seems obvious, right? We’re talking to business owners or marketing leaders who are considering investing in HubSpot Marketing Hub for their company. Technically, you wouldn’t be wrong. We are absolutely going to be talking in this episode to folks who might be on the fence about HubSpot Marketing Hub. However, you have to remember there’s another point at which business owners and marketing leaders might be thinking about their investment in HubSpot – wh...
Dec 15, 2022•49 min•Ep. 17
If you’re new to inbound, modern companies traditionally rely on solutions like HubSpot to put lead scoring models into practice. In fact, if you ask me, lead scoring (when done right!) can typify the why and how of leveraging technology to create scalable growth strategies that drive revenue for your business. 🔎 Related: What is HubSpot, really? (The definition most people get wrong) Of course, that’s the key – “when done right.” Which is exactly what we’re going to dig into in this lead scori...
Dec 01, 2022•59 min•Ep. 16
Ask anyone who knows me, one of my favorite nuggets of wisdom to share is, " Sometimes you don't have the day you want, but you have the day you need." In a way, the same holds true for this episode. Did we talk about what I wanted for this episode of HubHeroes? Nope. Not even close. But do I now see we recorded the episode we needed to record this week? Absolutely. I had zero intent of recording anything for HubHeroes that even remotely resembled a Thanksgiving-themed episode. Let's be honest, ...
Nov 21, 2022•44 min•Ep. 15
“How do we measure the ROI of our content marketing?” It seems like a simple question at first but, hoo boy , it’s loaded like a baked potato. On its surface, the answer to that question is easy: You can effectively measure content marketing ROI when your marketing, sales, and leadership teams are aligned on what success looks like (and the KPIs by which you'll measure it), and you have the marketing and sales automation in place (e.g., HubSpot Marketing Hub and HubSpot Sales Hub ) to produce th...
Nov 15, 2022•1 hr 5 min•Ep. 14
Gather 'round the HubHeroes campfire, everybody! It doesn't matter you're already using the HubSpot Sales Hub or you're on the fence about whether or not it's the right fit for your company's revenue objectives, this episode is for you. HubSpot Sales Hub is the powerful CRM and sales automation twin to the big orange's marketing platform – and we've brought the one and only Kyle Jepson of HubSpot Academy on the show this week to talk through everything you need to know about using HubSpot for yo...
Oct 25, 2022•48 min•Ep. 13
Normally when you fire up an episode of the HubHeroes podcast , the title is a dead giveaway of what we're going to be talking about. In a split second, you immediately understand the what, the why, the how, and the when of what we're going to be covering. Not today, however. In fact, the topic for this week's episode is horse of a very different color . This week, we've brought in the one and only Kevin Dunn, a senior manager from HubSpot Academy , to have an illuminating conversation about som...
Oct 14, 2022•51 min•Ep. 12
In the last episode of HubHeroes, we unpacked what customer delight is , how wildly important it is to your business, and how everyone in your company – leadership, marketing, sales, and service – all have their parts to play in making it happen. Whew! Yeah, we covered a lot. 🔥 This week, we're now bringing the technology side of the customer delight conversation into the mix, because HubSpot Service Hub is the platform that can help you 10X your ability to delight your customers by making the ...
Oct 03, 2022•45 min•Ep. 11
Sep 24, 2022•48 min•Ep. 10
Sep 19, 2022•45 min•Ep. 9
