Allbound: Is It Inbound vs. Outbound Anymore? Do Even Labels Matter?

Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt, knowledge.

There's no reason for that. Like, I can't wait till he's back, and I think He will be coming back. I can yes. And I can play the intro fully, but for right now, there's just no reason.

Miss him.

I know. Dude.

Miss you, Devin.

Devin. Yes. I was I was talking to Liz about this the other day. I'm like, man, where is he? Like, come on. But, you know, it is what it is.

Hold on. It it's just this is one thing. It's one one thing that I wanna that I wanna witness at Inbound this year.

Oh. Oh.

The only thing that I have any vested interest in seeing happen. It's not products on this like, new products on the stage we didn't hear about. It's not, you know, seeing friends and all this stuff. It is watching the moment where Devin meets Ryan Reynolds.

Oh. Do you think do you think he'll wear the dead pool suit to inbound?

Better. Because if he doesn't, I don't know what he's thinking.

I would be shocked.

Yeah. I that is just Devon, if you're listening, I need to be there at that moment just to see Mhmm. What you do.

I'm in I'm envisioning, like, like, a like, you know how girls like, young girls are, like, a Bieber fan or, like, or, like, like, back in the day, it was new kids on the block or or, like, I'm just Oh, yeah. I was new kid. Yeah. Yeah. I'm envisioning, like or like a Swifty. Like, I'm envisioning Devin, like, me not even knowing kind of who

he is for Cooley.

The first couple minutes of, like, ah. Like, that means Like

Donald Glover, it like like Donald Glover when he was Troy in community, and he meets LeVar Burton for the first time, and he

just stops. That's what I think.

I think it's gonna be silent. It is.

It's gonna be beautiful. It's just a statue. A Devon statue in the middle of invalid. Well Yeah.

Nature will be healing, folks. Nature will be healing. But we we have a different we have a we have a different conversation we needed to have today. And I'm so excited because, George, when we when we said the word of what we were gonna be talking about today, you're like, yes. I like this. And Max went,

I don't like this word.

Not necessarily what it represents, but we are gonna have a little bit of a semantic argument. And Max likes, we don't need to get into them.

Oh god. Yes. We do.

Yes. We do. Because ladies and gentlemen, we are talking about the marriage of inbound and outbound today.

Yeah.

That's what we're talking about. And this is a topic we've not necessarily danced around in that we've been avoiding it. It's more that, you know, we've had we've had guests on who represent more outbound opportunities. Right? We've talked about direct mail.

Yeah.

And there's Max's feeling. Max, Max, before we get into the conversation around the blending of inbound and outbound, could you could you put could you put some words to those sides? Like, let's What?

You want me to define them? I have no freaking idea how to define them. I mean, this is, like, one of those things where it's like I remember we had that, person on to come around and explain, you know, what, account based marketing was. And I don't know if, like, we were all thinking the same thing, but I was sitting there just being, like, this guy just explained inbound. Like, like, we didn't it wasn't even, like, ABM.

Yeah. Exactly. I am today years old hearing about that.

Was here, right, especially when, Rosie was talking about. There was this whole nearbound thing, and then I heard Matt Bolian over at Super, who I love, talking about, like, surroundbound. And, like, all this I'm like, dude, how many bounds do we freaking need, dude? And it's just like So there's too many. And I'm just like, stop calling things down.

Sounds threatening.

It's the new putting dot l y or dot I o at the end of your, like, business's name. Like What's name of your company? Not saying. There's no dot. Right? But we're not we're we're we're we're no better. Right? But, like, I don't know. Just maybe I don't know what all round is, but go ahead.

So so here's the thing. Like, first of all, I think we're gonna have that conversation of kind of what it is or at least when when I hear the word and when Kyle says the word, where my brain goes. Because I wanna step back for a second. I wanna talk about humans. And, usually, us humans are good at one thing and not necessarily good another.

So here's what I wanna jump in here for a moment. So it I know we're getting caught up in the semantics of it here. And, Max, I do hear what you're saying. It's like every, what, two to six months bound. Some marketers yeah. Somebody's somebody's running

My turn.

Out of a yeah. Somebody's running out of a of a meeting going, I've got it, guys. I've got it. I spent a bunch of time with a whiteboard and a marker, and I figured it out. And they have a new name for something of something that we're already doing. Are you making fun of me right now? No. You just you just, like, take a nap and found a company. Like, I have to watch it. I can't Yeah.

I'm

like, wait. What?

There might be a fourth company on the way, by the way. But anyway okay.

What's the third? No.

I mean, well, we've got George b Thomas LLC. We've got Sidekick Strategies, and we've got Beyond Your Default. We literally already have three companies, but there might be one

that I'm not gonna work. George's, wacky, all bound emporium. It's gonna be a new one.

Yes. That's the next

wacky, waving, inflatable, or wailing tube men?

Hang on. Let me let me let me check the, let me check the domain if that's available.

Yeah. George's George's wacky, wild, Allbound Emporium.

Oh, I'm I'm gonna trademark that.

Can you

set up a can you set up a booth in club inbound with wacky waving inflatable See

if someone's already bought All Boundly. Please. I guarantee it.

All Boundly.

All Boundly. No. No. You know what? I'm checking it. Let's see. Yeah.

I'm looking it up. All Boundly. Guys?

All Boundly.

If it's available, there's a party happening. Like, we're gonna top off.

Be reached. Let's see. Let's go

I'm going to go daddy. Let's see what they got. What do we have?

Real time domain searching. That's what you signed on for, ladies and gentlemen. We're we're literally

Remember that time I was driving? Remember that time I was driving the car? Yeah. It's unavailable. Oh my god.

It's Guys, it's unavailable.

Somebody bought it.

I hate everything, dude. I I'm slightly getting sick

to my stomach.

Everything. This is like so like oh god. And you know they've probably gotten, like, seven seven offers for, like, a million dollars for that domain. I literally hate everything. Yeah. Oh, wow. IO's available according to Chad. That's wild. That's gonna be gone in two seconds. Chad, buy it. Make a bad day.

Chad, let me go buy it, and I'll be right back, guys.

Oh my god.

Okay. Alright. Well

Chad, grab that domain. I'll pay you back in sandwiches.

I'll pay you back $7,000.

Pickle and peanut butter sandwiches,

whatever that is in inbound. Yes. Yeah. Let's go. Brother. So excited to know why we're here. We should we should who's driving this car?

Dude, Liz.

I don't know. This is the captain. No. What are you talking about? I don't know.

I don't even think

we're in the car right now.

No. Well, let's get away from the semantics of it for a second because I think you bring up a really good point, Max. Like, we have this kind of, like, nomenclature. Like, do we like the name? Do we not like the name? Doesn't really matter. Let's step away from the name for a moment and talk about the principles behind it because we started in the inbound ecosystem of, like, in outbound's bad. Don't do it anymore. The only way is inbound. You have to earn everything.

No. God no. Literally, when 2012, HubSpot inbound, I was like and by the way, you have to remember, I come from, like, print design, like, first. Like, that's my mentor, Eric Jacobs, literally was like, we were designed. And then in 2012, learning about HubSpot and inbound, I literally was a org guy, Max.

And you're

like, well, that's part of inbound.

Like, that was The best part the best part was when you'd see inbound marketing is dead. Go read my blog post and download my ebook to tell you why. It's like, you're insane.

Like, dude or dudette, you're like an idiot. You're literally using the channel to talk about the thing instead. Anyway

So no. My personal favorite hold on. My personal favorite is when everybody was going after SEO is dead. Here's why. But it was called SEO is dead because that's the term that people were searching for.

Yes.

So they were only getting all the traffic to the SEO is dead content by optimizing for SEO

is dead. Crazy.

I just love everything.

So here's the thing, though. Right? If I think about this, then all of a sudden I started seeing things, working with clients, where all of a sudden there was these massive successes. Like, one historical client, we went ahead and did a print ad in a magazine. And we sat back and we had, like, a oh god moment.

Tell me more how you love that phrase, Max.

But I don't love the phrase. I I, I mean, am I so am I just to, like, make sure, like, I'm understanding how we're defining it is, like, are we saying all bound oh my god. It's a huge spider. Oh my god. I don't like that at all.

Oh, yes.

I love spiders. God. How am I gonna do this now? Oh, anyway. Alright. So, I mean, is the way that I'm under dude, it's a huge, huge spider just swept by this.

Are you just gonna be worried the whole time? You're gonna sit here trying to dispense, like, inbound advice. You're worried you're about to get eaten alive.

I hate spiders so much, dude. Holy crap. Okay. What was I saying before I saw that dog walk across my wall? I think, like, the

You were saying, like, how how are we defining So, like,

they may you know, if we kinda had to smooth brain this down just for me, like, is it is are we just saying, like, alright. Allbound is, like, you're doing inbound, plus you're not doing shitty outbound?

Well, here here here's the deal. Like, inbound market is

because, like, what because vaults you around. Because I feel like that's what I was telling everybody to do forever even if they were doing inbound. So I'm like, me sitting here, I'm just like, wait. You might

have been the creator. You might have been the creator of Allbound. You just didn't name it.

Founder. Founder. Dot I o.

I was just deploying common sense.

L I.

I was just deploying common sense because when I would get customers that would have the marketing come and say, cool. Here's a great way to, like, you know, get folks leads that actually wanna talk to you. And they're like, you know, I don't think anyone ever said, should our salespeople stop doing what they're doing? And if they ever did say, I'd be like, no. This is just another way that they can get, you know, better fleets back then. Like

Well well well, first of all, we gotta be careful because as much as I love the Humans. Sometimes when we use the word common sense Yep. And, it doesn't even seem so common. It it's not so common sometimes, because we're we're, again, we're really good at getting blinders on and following the shiny object and having the squirrel moments. But but, Max, if I can step back for a second, like, when I think about inbound marketing, inbound marketing revolves around creating a mag a magnetic force.

I thought you dare. But allbound marketing all

allbound Wait.

I wasn't on mute when I just screamed, did I? Because normally I try to keep myself on mute.

You are not muted. You're like, oh my.

That was violent. That was violent.

So outbound marketing is this comprehensive approach that recognizes the strengths of both inbound and bound outbound marketing but redefines them through this. And this is, I think, the important part that I would want everybody to get. It redefines them through a customer centric lens, and it's about using outbound tactics in a way that feels as personalized and valuable as we've been doing with inbound and making sure inbound efforts are as scalable and impactful as historical outbound ones could be. The allbound strategy ensures that every touchpoint with the customer is designed to add value, foster trust, and be measurable, creating a cohesive experience that aligns with the customer journey. This approach not only drives growth but also builds lasting meaningful relationships with your audience.

I have a question even though I'm the one Yeah. Ask the question. Yeah. So okay. Because I kinda I see what Max is saying in that we're putting a fancy label on something that I think a lot of people are also naturally organically doing.

You can tell me that.

Don't wanna get rid of everything. And and now we're putting a nice label on it and pretending like we founded something new.

But but

I I mean, you could you could well, first of all, we gotta be careful because while we might have been thinking this way, I can tell you that I've worked with hundred, if not hundreds, of businesses that have not been thinking this way. But if I go into what you're kind of laughingly saying, Liz, yes, we could we could sum this up in

whoops. One might say that. Whoops. Like, that's that's where it gets real that's where this gets very interesting for me because and what you just said there. Right?

I well, yes. I do believe diversity in strategy, especially in the world that we live in right now, is at a it's paramount. Because trust me, as somebody who is trying to do this and, have happy humans inside, happy humans outside, and figure out all the ways to make it successful, I I I need more strategies. I need more ways to

do this. George, can you can you read the tail end of that, like, the the last thing you were saying of how they were explaining, like, the sales side of allbound where it was, like, providing value at these touch points throughout the like, what was that last, like, sort of bet?

Well, so now that's interesting because you said sales, and I never said

sales. Sales.

But, but I said, well,

was it wasn't there a bit

bit of that to sales.

Definition that was talking about the sales side of it or the outbound

side of it? Outbound. Outbound talked about the sales, being more aggressive.

I guess I'm just thinking sales when I think outbound. Yeah. Yep.

What which and that's the thing. We literally did a whole video. I'm trying to think if we released it yet, but the, outbound marketing versus inbound marketing and how many Yep.

And we have an article

about it. How many people think what outbound marketing is actually outbound sales, and outbound sales and outbound marketing are totally different. And I immediately when we created the first video, I go, holy crap. We probably need to do a video that is, outbound marketing versus outbound sales. I mean because people just so so for some reason, lump it all in like it's the same thing.

that stuff. I think. It was, like, the part before that where it was, like, saying what you did by, like, valuable touch points or something like that? Or

So here, allbound marketing is a comprehensive approach that recognizes the strengths of both inbound and outbound marketing but redefines them through a customer centric lens. It's about using outbound tactics scalable and impactful as outbound. The outbound strategy ensures that every touchpoint with the customer is designed to add value, foster trust, and be measurable, creating a cohesive experience that aligns with the customer journey, blah blah blah blah. So you might have been chasing the spider.

Like that last part is just like I feel like that describes every single strategy like this that we hear about. That, like right? And, like, the other part too is, like, the outbound side of things, to me also feels a lot like I mean, remember when we had the inbound sales certification? Right? Like, seems kinda familiar.

Well, I don't think you're totally crazy, but I think there's a a subtle mind shift in slight directions both ways. And, again, I think maybe the bigger part of this is trying to embrace the fact that and I started with this, by the way. We live in a world that instead of or, we need to focus on and. And when we focus on and, it's how do we I think of, like, what's that? Strengths, weaknesses, like SWOT analysis.

SWOT analysis. How do you SWOT

analysis inbound? And how do you SWOT analysis outbound, and how do you make both of them for your organization be the dopest, most human centric, strategized, measurable thing that now you're you're living, like, in this kind of, I'll call it, different world or different mindset because it's almost like and, again, I'm I'm going in analogy mode. Right? It's almost like firing on six cylinders instead of four or eight instead of four in this case.

Is there's a piece of me that wanders. And I think I guess, I'm okay with it if this is, like, the case. But do you think HubSpot kind of very intentionally introducing this all bound concept? Because here's the thing. Have you heard like, can you go on HubSpot's website and see the word all bound? Like, is that a thing?

I've never seen it. I've never tried to find it on how to do it.

You haven't you haven't you haven't seen Brian Halligan spin an all bound flywheel. Right? Yeah. They haven't, like, said, we're all bound. We're all bound. We're all bound. But all of the sudden, they release a card with the word all bound on it. The all bound timeline card. Right?

That's the only thing I just found.

Yeah. And very interesting because, one, talk about a completely pointless name for a CRM UI card. Right? Because all all the I you know. I know. I know. I know. It's inbound and outcoming stuff. I get that.

Right? Well but be careful because HubSpot has not said this yet. The CRM is only a small portion of what is a customer platform. I know. And if you are building a customer platform, you must pay attention to that some of your customers come from inbound, and some of your customers come from outbound efforts. Therefore, you need to have a card that measures all bound in your customer plat

Yeah. But but

versus your CRM that is the holding space for all data.

But all bound is this big beautiful definition that we just gave. The card is saying, here are things that you sent out. Here are things they sent you. Is that, like you know what I mean? And so what I almost wonder That's simple. No. No. It's just like you could just call it, like, the income like, you you could just call it, like, the communication time, like, the, calendar. I don't know. There's I think there's Well,

even Nick said just a timeline. Get it.

Yeah. Just a timeline.

He literally just said just a timeline.

Right? But why did they give it this name? Right? And there's almost a piece of me. Because here's the thing, when you look at it and you see Allbound, which is this big fancy word that none of us really have been using, and all of a sudden, it's a card in there.

Yeah.

Because I think what HubSpot has probably found itself in is being locked into this inbound narrative while the outside world is saying, it's not just inbound anymore. It's outbound led inbound and, surround bound and and near bound and all these other bounds and inbounds getting left in the dirt. And I feel like HubSpot's noticing that. I think they're probably saying, hey. We have to change the perception that we're not just this inbound marketing tool.

Now a customer platform. It's not an inbound platform. It's a customer platform.

I I literally I I yes. So, Matt Yeah. Now you've had an epiphany moment.

I'm I'm I'm a conspiracy theorist right now is what I'm being.

Yeah. Well, that but it's good. That's that's good. So how does it feel to be the first person creating a piece of content that's going to be testing the waters that we're paying attention to what they're challenging, and we're challenging, and we're using inbound SEO words that Max hates

to put an order in an episode of. I love the word inbound. It's the OG. It's the original. It's all about. It's all about. It's the ranch dressing.

But how does it feel to know that you're part of a piece of content that we're creating right now in the moment that we will have people will come and read, come and listen, and they'll be able to weigh their opinion on if they love the idea of all bound, if they've been always using a mixed strategy, if they are some of those humans that live in the world of or instead of the world of and. Like, we're on the ground floor of understanding customer platform, the new position of CRM, the fact that there is a new card in there with this term in it. Like, why do you

think we're here today, dude? Like, I feel I feel great. It's cool talking about it. I'm also slightly terrified that maybe I'm uncovering some massive conspiracy and a, hit squad could show up to my house because I'm, you know, I'm I'm But

but here's the thing. Blowing

up the the Illuminati here. Yeah. But but here's the thing.

I love that kind of stuff. Like, I love being able to to create stuff and lean into what we think might be happening because, like, here I I told somebody the other day, the day that HubSpot launches the HR hub, I have a clip from, like, four or five years ago where I said the next hub needs to be the I will release that on the Internet Yeah. And be like, told you. Same thing here. Like, I'm I'm working with Chris Carolyn.

So I wanna interject here because I think what is interesting is that this reminds me of a conversation that you and I, George, have a lot with one of our clients where they get really squirrelly when we use words like always or never. Right? And you know who I'm talking about. Shout out to Sean and his team at QDS. We love you guys.

And gals.

Hi. You know, and and he brings up a good point because you never wanna put yourself into a kind of an box yourself into an absolutist corner. Yep. Because they're very strong in terms of the language they use about we keep our promises. We have penalties around our like, they are very they are absolutist in that way, in their purpose, in their mission, how they fulfill those promises.

Yeah.

And I think that's what we're realizing here. George, take it away.

But be careful because what we have to realize is what we may have needed in the moment was inbound.

We needed an intervention.

An intervention. Inbound was an intervention. It was a it was a movement. It is a movement. Still should be there.

I just can't help this feeling, though, that, like, if any of our clients are listening right now, they'd be like, well, duh. This is not brand new information to us. Like, our inbound marketers just waking up from a fever tree. That's that's what because I'm I'm genuinely challenging myself here. I can't think of a single client I work with, a single business I work with out there where I would be breaking their brains open in some sort of, like, lightning rod way saying, so you know we could do both.

Well, I thought Max started to say something. So I was like, let me hear what he what where homies at right now. Oh, no.

You just love this conversation. I can feel it with every fiber of my being. Or are you still hiding from the spider?

Looking. I'm actively seeking the spider because I was kicked out.

Is that Yeah.

I brought I got my bug in. So how did you not notice that?

He got the a while back, he brought that in, and I think it was Chad was, like or maybe Nick was, like, do you feel safe now?

I do feel safe now.

I feel very safe.

Kind of. A little bit safe. My dog's here, so hopefully, she'll fight it or something. Oh, the dog deleted it. Yeah. Yeah. Or delete the dog. I don't know. It's pretty big. Yeah. I don't know. It's like, I I do think it's I do think it's just another example of, like, you know, hopping on the hey. We we need a new name for something to make it sound new, but we're doing the same thing. Right? Like, I don't know.

We should make a song and just use the word Bound bound

bound bound bound bound.

Oh, that's actually already a song. Isn't that a Valentine? I don't know. Is that what you're doing?

Oh, Barbara.

I

was doing Barbara Ann, but that's

fine. Barbara Ann. Yeah. Yeah. Yeah. Beach Boys?

Actually, a lot. I do love this tape from Nick and Chad. It says, allbound is a way for them to reclaim inbound without being tarnished by outbound sig stigma. I agree completely. I like I don't like I don't think HubSpot wants to, like, do the defeatist thing to say, like, oh, you know, we were so hard on inbound the whole way.

This is the whole reason for the other side of things that we do. Humans are gonna human.

Humans are gonna human.

So we so we created Beyond Your Default.

But, like, the thing is is, like, I don't think HubSpot needs to get away from inbound. Right? Inbound can be a strategy within a group of strategies you're deploying. Right? I think that's okay. I don't think we need to totally rename the idea of what allbound is because allbound, if it means all things, then it doesn't mean anything. It doesn't mean anything. It takes away the the physical fundamental difference of what inbound is. Right? People coming to you instead of you just going to them.

He he is an impurist.

I'm a little bit I'm realizing this now. I am real. Yeah.

Yeah. He he's an inbound purist.

No. No. No. But that's not me. I think a purist is someone who says, you just do this and you don't do that. I'm not that person. I'm an inbound realist, my friend. Oh. We're yeah.

Okay.

The This is like an art movement.

We're moving from, like, inbound impressionism to realism.

Because, dude, dude, inbound is based a lot on, like, just the reality of how things work. I talk about inbound physics all the time. Right? How is someone gonna find you if they don't know you exist? They're not. Right? So they're looking for other stuff. Okay. Make that stuff that they're looking for. Right? That's realism. Right? Another part of the realism is like, yeah. Sure. Your marketers and your team and your whatever could do the whole inbound motion.

So so there's a couple takeaways here. I just wanna unpack this a little bit. One, it almost sounded like you said inbound enables outbound, which it like, marketing, inbound marketers enable or, you know, sales to do better, be better because of the content. So I love that piece. The other thing I heard is next week on Hub Heroes, Max is gonna do the physics of all bound. He's got a slide already built out

for it.

But but here's the thing. I also give me a second because I I I wanna jot a note down in my travel guide.

What?

I officially have decided that I need to pack a defibrillator, to bring it inbound because, when Max is in the audience and somebody from stage, Andy Petri, Dharmesh, whoever it may be Here's

the allbound pedigree.

Yeah. Yamini. When when all of a sudden from the stage, somebody says the word all bound, I will run over. I'll use my defibrillator, and, brother, I will save your life in the middle of the crowd at inbound Oh god. Because I think you would have of an aneurysm or a heart attack if you heard the word all bound come from the main stage.

It's gonna, dude. It's gonna it's gonna happen. I'm telling you, man. Like, this is the what an unnecessary name for that CRM card. Right? Like, it it it confused me. Right? And it's just, like, they're testing the waters to change the name of it. That's what I feel. You know?

Yep. I'm I don't disagree. I

mean, think about how think about how we heard about it, George. It came up so organically and naturally during our conversation With? With Kyle.

And we Somebody

Oh. Who

works at home.

So they're sending hold on. Kyle's the goat. I love Kyle. So they're sending their people out there to workshop the name and reporting back to it. I want I wonder if Kyle's part of the conspiracy.

But here's the thing. I don't know if it was Illuminati. Yeah. I don't know if it was on purpose, but here's the thing. For someone to use the word like they're used to using the word. They have to have been hearing the word. So it makes you wonder, which, again, is why we're here. There's a card with it. We heard it dropped for a brief second in another, episode, and and I was like, Liz, inbound versus outbound versus allbound. We gotta do an episode. We got to unpack.

Next is gonna be next is gonna be found bound, and it was just like a lead you found on the side of the road, and you decided to go. Found bound is just when you find business cards and you call

on the crowd. It's when you it's when you pull all of the pants and, pants, pens and stickers and all those things that you got at the, like, inbound one year, and you're, like, you just start cold calling people.

Yeah. Yeah. Yeah. Yeah. It's it's when you, it's when you cold DM people and go, oh, I found your profile on LinkedIn, and I saw that you're also with the Internet technology space.

Wait. Hold on. Question. Do I need to create a custom object for foundbound memes? Is that, like, a separate channel?

Yeah, dude. Foundbound. That's the next one.

It's right next to the gum underneath the tree.

Dude, you know what it is? Oh, it's clown bound, my guy. Clown bound, dude.

Hey, George. Ask me again who's driving this episode.

Liz, who's driving this episode?

I have no idea because we've abandoned the outline long ago. We have we have gone found bounding on the side of the road. Captain now.

For beautiful I almost can't keep going because because Chad I don't even know if I should say this. But, Chad, I hope we don't get canceled. But Chad literally said, it's the number on the inside of the stall. That's found bound.

Call found bound for a good time.

Oh my god. God help us. Oh, jeez, dude. Yeah.

Well, George, why don't you help me land this plane here Oh

my god.

As best we can. I would love to hear from you because Yeah. This was a conversation we knew we needed to have. Yeah. And I knew that there was a fifty fifty risk of, like, I I will just start setting the outline on fire within five minutes of the the episode big.

Yeah. It's But, George It's either gonna be a Slack message that says, yes. You guys are awesome, or what the f are you thinking?

No. It's see, that's why

you wanna

hold on. Hold on. That's why he's not here because they're putting him through some, like, you know, all bound, all bound, brainwashing boot camp or

something like that.

No. That is not why. Anyway

Is it is that, like, one of those things where, like, remember, like, at, like, outward bound where, like, you have to go it's like outward found bound? Like, is that what we're doing

here now? Outward bound bound. Like, that's that's why we gotta it's like you just it's it's you're doing inbound, but you're doing it in the wilderness.

You have to attract you have to attract the campfire to you. You can't go out and

create your mosquito

repellent. Oh

my god. Oh my god. You're too

scared to be mosquitoes.

Yeah.

Here's why you shouldn't bite me. So, George, land this plane for us because, obviously, we we need help. Don't land it. Just keep flying.

No. I need to land this bad boy. Holy crap.

George, I would be so curious to hear what your takeaways are from this conversation because you and I both came into this conversation on a fact finding mission. Yeah. Find out what we actually feel about this.

Yeah.

So what are the things that you learned that you want our listeners to be paying attention to?

Yeah. So there's a couple things. One, we now know that Max, his new title at Happily will be inbound realist. Will be hit instead of, chief evangelist of happily. So we're gonna change his title.

Max?

Oh, I

Did you get the spider, buddy?

I thought he was gonna end the episode on that because it was epic. And now you got me just awkwardly being like, what? I didn't know if anything was done.

Okay, hub heroes. We've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the hub heroes podcast? Make sure you tune in and find out in the next episode. Make sure you head over to thehubheroes.com to get the latest episodes and become part of the league of heroes.