Hey, welcome back to the Auto Podcast series. It's Dave with you. Hope everything's well. It's a daily Dave. It's a Friday in the summer of 2025 and we've gone to two episodes a week and then a daily Dave on Friday. So technically we're still doing 3 episodes a week. Don't, don't panic, but we're creating some space for some other projects I'm working on. I got some coaching that I'm doing now, which is great. We got our meetups. Busy place on top of the
podcast. We got a lot going on and the fact that you made time to be here is awesome. Thank you for pressing play. There's a quote that I really like. I heard Bono from you 2 talking about this quote and I, I fell in love with it and I thought it really relates to podcasting as well. Friedrich Nietzsche. The quote is long obedience in the same direction. It's a phrase that he is known for, long obedience in the same direction.
People have been getting this as tattoos on themselves and all this, but the meaningfulness around this is that fulfilment in life comes from sustained, dedicated effort towards a specific goal or purpose over extended period of time. Sounds like podcasting to me. I think this, this quote, this phrase, a long obedience in the same direction really relates to what we do in podcasting. Not implying that you start a show when you're committed to that show for the rest of your
natural life. We've talked about on this podcast, you can do 5 episodes, 10 episodes, beginning, middle and end and be done and start a totally different show. Just because you start a podcast doesn't mean that has to be the only podcast. Again, I have 9, so I'm a poor example of this because I have 9 different things I like to talk about. But you can end the podcast. It can have a natural conclusion, sparking the opportunity to then start a different show, a completely
different show from scratch. Every time you start a podcast, it gets easier and easier and easier. You find your voice. And if it's any kind of relation to the other podcasts you've done in the past, if your audience finds you, they're going to follow you. They're going to be curious about what you're going to do
next. But when you pick whether it's a 5 episode series, A10 episode Series, A 25 year series, whatever it is that we have this belief, this foundation of a long obedience in the same direction. We talk about on the show a lot about branding. We talk a lot about on this podcast about podcasters who say that it's normal to rebrand, that everyone's rebranding this show. The How to podcast series has been around now into our fourth year and I haven't rebranded at
all. Maybe touched up the artwork from the original artwork for the show. After about 10 episodes I'm like, I want something different. That's not a rebrand, that's kind of a refresh. A rebrand is a completely new name, a new focus, a new style, a new topic, out with the old, in with the new. It's like a new year. That's what a that's what a rebrand is. Refresh is just changing the music. I've got different music for this episode.
Little things. Those are just re imagined additional things you can do to your show, but there's a long term obedience in the same direction for your podcast. You continue to create great content for the lifespan of your show, and you as a podcaster have an obedience and a commitment to showing up for yourself, to doing the thing, to show up with the right content that serves an audience and to
serve that audience well. This quote, a long obedience in the same direction, really speaks to the power of a sustained commitment over a period of time. For us as podcasters, this idea is especially relevant. I really think it applies to all of us. Building a successful show isn't about quick wins, virality, paying somebody to make you famous, paying for listens, getting on listen notes, getting on these places and using stats to impress people. It's not something that happens
to you over time. Bands are known for a 10 year overnight sensation period of time. They've been working at it, doing the things, playing in parking lots, into empty bars for 10 years, and then overnight success comes their way 10 years later and they're famous as podcasters. It's a long term focus again, whether it's one podcast over a long period of time, multiple different shows starting and ending over a long period of time. It's a long obedience in the
same direction. It's about dedication to your craft, dedication to your content, and dedication to your community. Even when progress feels slow, like you're going up the down escalator, you're going up the up the river, that's going, the current's going the other way. A lot of paddling, a lot of effort, and not a lot of results. That's common in podcasting.
Just so you know, as a new podcaster, you're like, this looks so easy, turn on the mic, record talking to the mic, post it. I'm done. That's one element of the podcast. The larger element of the podcast is growing community being found, helping others. That's something else you're signing up for by creating a podcast. Consistency could be how many episodes you do and doing them on the same time of the week or the same time of day.
OK, that's maybe an element of it in that you're being consistent and showing up for your audience. I get that. That makes sense. But consistency is showing up in for yourself. Showing up for your content, like putting time and effort into creating great content for your show and against against showing up means showing up for your community when they leave you a message. Are you responding? Are you on your YouTube channel comments?
Are you in your DMS on social? Are you responding through speak pipe? Are you responding through e-mail? Are you there? If people are feeling like they're talking to the void when they reach out to you, you need to fix that. Consistency is simply showing up. Fill in the blank to whatever element of your podcast you're talking about, but consistency is showing up episode after episode. This demonstrates a deep commitment to your audience. This along obedience in the same
direction. It means investing in your own personal growth as the host of your show, refining your message and nurturing the trust that your listeners have in you and your content over time. This steady perseverance creates a rich archive of content of a loyal community in connection with them and a reputation for being reliable. Showing up, being reliable as a partner with your husband or wife, to your kids, to your job, showing up, being consistent
makes you reliable. And when you're reliable, people can count on you. When you're not reliable, people lose faith in you. People see you as not as relevant. People can't trust you. People see you as random. So consistently showing up. Fill in the blank to what that means for you, but be consistently showing up. Podcasting rewards those who persist, who keep creating and keep connecting even when the
results aren't immediate. When you start your show, you are not going to be immediately successful. Nietzsche's wisdom reminds us that lasting impact comes from staying the course, sticking with it, embracing the journey, and honoring that promise that you made to yourself and to your listeners. With that first episode to today's next episode, Long Obedience in the same direction. How are you going to apply that to your next episode, to your
podcast? I'd love to hear how you're demonstrating long obedience in the same direction, how to podcast.ca? I'd love to hear your thoughts. I'd love to connect with you always free time on my calendar right there on the website. You and I can get together, talk about anything to do with your podcast, and let's map out a long obedience in the same direction for your podcast. Love to talk to you. Keep podcasting keeping you. Thanks for listening. Thanks for being you. Talk soon.