Episode description

Episode 372 - CO-HOST - John Tyreman - The Podcast Value Triangle, Cultivate A Listener Inner Circle, Podcasting in Professional Services

Podcasting Experiences and Business Development: Insights from Industry ExpertsIn a recent conversation between David and John, two seasoned podcasters, valuable insights emerged about the world of podcasting and its role in business development.

Their discussion covered a wide range of topics, from personal experiences to strategic approaches in the podcasting industry.

John, a marketing consultant and podcaster, shared his journey from working at a marketing agency to launching his own podcast marketing company for professional services firms. He highlighted several key benefits of podcasting for these businesses:

• Giving experts a platform to share their voice
• Building trust with the audience
• Aligning with the doer-seller business development model

The conversation revealed a positive trend in businesses adopting podcasting as a marketing tool, particularly in professional services where trust is paramount. John emphasized the scalability of trust-building through podcasting, making it an attractive option for firms looking to expand their reach Personal Growth and Podcasting StrategiesBoth David and John shared their personal goals for the upcoming year:

• John aims to improve by 1% with every podcast episode, focusing on hosting, questioning, and post-production skills.
• David's goal is to build a community around podcasting and connect with as many people as possible through producing episodes and facilitating connections between podcasters

Building a Personal Brand Through PodcastingThe discussion emphasized the importance of creating noteworthy content that prompts organic recommendations. David expressed his desire to be known as a "collector of people" by connecting with guests and listeners through his podcast. John stressed that reputation and visibility are crucial components of a strong personal brand Podcast Promotion and Format ConsiderationsWhen it comes to promoting podcasts, John shared his experience with content repurposing but found it time-consuming. He emphasized the effectiveness of social media, particularly short video clips from episodes, for podcast promotion. For new podcasters, John advised starting with audio due to its lower technical requirements and accessibility The debate between video and audio formats was also addressed. While video can help build familiarity and trust, both agreed that experimenting with different formats and platform features could be beneficial for growth Consistency and Community BuildingBoth podcasters stressed the importance of consistency and building a community around their shows. David shared his experience of hosting weekly meetups for listeners, while John mentioned successful podcast communities like the Corporate Escapee's Slack group In conclusion, the conversation highlighted the evolving landscape of podcasting in professional services and the importance of continuous improvement, community engagement, and strategic content creation in building a successful podcast brand.

https://redcedarmarketing.com/

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