Niche down to scale up your small business faster. Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/ Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stu...
Jun 30, 2025•15 min•Ep. 351
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner. Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/ If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this episode is for you. Henry Lopez shares his personal experience and practical advice on how to successfully transition from employee to business owner. ...
Jun 23, 2025•28 min•Ep. 571
Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney. Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/ Do you dread sales conversations or feel like you’re forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez to change the way small business owners think about selling. Carole shares how collaborative selling can not only improve your results but also feel m...
Jun 16, 2025•41 min•Ep. 570
Big Rocks - a prioritization and time management technique for small business owners. Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/ If you’re always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the “Big Rocks” method made famous by Stephen Covey, helping small business owners and entrepreneurs shift from reactive to purposeful weekly planning. This isn’t about doing more - it’s about doing what matters most.” “The key is not to...
Jun 09, 2025•14 min
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/ While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur. On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current b...
Jun 02, 2025•11 min•Ep. 245
Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication. Show Notes Page: https://www.thehowofbusiness.com/568-linda-ugelow-own-the-spotlight/ In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking. Linda shares her personal journey from anxiety to ma...
May 26, 2025•44 min•Ep. 568
Focus Without Burnout: Smarter Strategies for Entrepreneurs. Show Notes Page: https://www.thehowofbusiness.com/567-skye-waterson-focus-without-burnout/ In this episode of The How of Business, host Henry Lopez is joined by ADHD strategist and coach Skye Waterson to explore powerful strategies for entrepreneurs who struggle with focus, burnout, or executive dysfunction. Skye and Henry break down how to work with your brain instead of against it, using tools like time blocking, effective delegation...
May 19, 2025•41 min•Ep. 567
Good Debt Bad Debt: How to Borrow Strategically in Business. Show Notes Page: https://www.thehowofbusiness.com/566-good-debt-bad-debt/ In this episode of The How of Business, host Henry Lopez reframes how small business owners think about debt. While consumer debt is often harmful and emotionally charged, Henry makes the case that strategic borrowing, or good debt, can be an essential growth tool for entrepreneurs. Henry walks through key differences between personal and business debt, outlines ...
May 12, 2025•20 min•Ep. 566
Transitioning from manager to leader is more than a title change - it’s a mindset shift. In this episode, executive coach James Turk shares insights from his book The Giving Game, including his F45 Playbook for new leaders. Show Notes Page: https://www.thehowofbusiness.com/565-james-turk-manager-to-leader/ Whether you’re stepping into leadership yourself or supporting someone who is, this conversation is packed with practical advice to lead with influence, not just authority. Drawing from decade...
May 05, 2025•47 min•Ep. 565
The essentials of Small Business Systems with host Henry Lopez. Show Notes Page: https://www.thehowofbusiness.com/r242-small-business-systems/ Building a self-managed business starts with solid systems. In this short solo episode of The How of Business, Henry Lopez shares practical advice on how to develop, implement, and improve the systems that help small businesses scale, delegate, and operate consistently. Whether you're just starting out or need to escape the chaos of doing everything yours...
Apr 28, 2025•15 min•Ep. 242
The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life. Show Notes Page: https://www.thehowofbusiness.com/564-margie-warrell-courage-gap/ Dr. Margie Warrell joins Henry Lopez to explore how fear often holds small business owners back—not because of what they can't do, but because of what they aren't doing. Margie's latest book, The Courage Gap, unpacks how entrepreneurs and professionals can close the gap between their potential and their current actions b...
Apr 14, 2025•47 min•Ep. 564
How I use AI (Artificial Intelligence) in my small business. Show Notes Page: https://www.thehowofbusiness.com/563-how-i-use-ai/ AI is no longer optional – it's a game-changer for small business owners. In this episode, Henry Lopez shares how he uses AI tools like ChatGPT to increase productivity, streamline content creation, automate workflows, and improve client services. If you're still on the sidelines, this episode shares examples of how you can start using AI in your business today. In thi...
Apr 07, 2025•29 min•Ep. 563
What are the essential Skills for Success in small business and life? Show Notes Page: https://www.thehowofbusiness.com/562-skills-for-success/ In this episode, Henry Lopez and guest co-host David Begin break down the critical skills and traits that lead to long-term success. From self-discipline to curiosity, they explore practical insights to help entrepreneurs and professionals thrive. Henry and David discuss the key skills and personal traits that they’ve observed in successful business owne...
Mar 24, 2025•58 min•Ep. 562
Cyber Security for small businesses, with IT services and cybersecurity experts Gary Pica. Show Notes Page: https://www.thehowofbusiness.com/561-gary-pica-cyber-security/ Cybersecurity threats are a growing risk for small businesses. In this episode, Henry Lopez speaks with Gary Pica, a pioneer in IT services and cybersecurity, about practical strategies to protect small businesses from cyber threats. Learn how to reduce risks, implement strong security measures, and plan for potential cyberatta...
Mar 17, 2025•43 min•Ep. 561
If you are considering a franchise business, then look for the 4 Franchise Benefits. Show Notes Page: https://www.thehowofbusiness.com/560-4-franchise-benefits/ Henry Lopez breaks down four key benefits a franchise should offer to ensure success. From proven systems to strong branding, this episode explores what to look for when evaluating a franchise opportunity. In this episode of The How of Business, Henry Lopez shares insights from his years of franchise ownership and consulting to highlight...
Mar 11, 2025•18 min•Ep. 560
Five major challenges that prevent small businesses from scaling. Henry shares practical solutions that small business owners can implement to break through growth barriers and create a scalable, profitable small business. Show Notes Page: https://www.thehowofbusiness.com/559-5-reasons-business-wont-grow/ From financial constraints to owner dependency, this episode offers actionable strategies to help you achieve sustainable growth. In this episode of The How of Business , Henry Lopez explores f...
Mar 03, 2025•19 min•Ep. 559
Building and sustaining a high-performance team is critical for small business success. High-Performance Teams with Vicky Brown, founder of Idomeneo Enterprises, an HR consultancy that helps business owners develop strong, engaged teams. Show Notes Page: https://www.thehowofbusiness.com/557-vicky-brown-high-performance-teams/ In this episode, Henry Lopez talks with Vicky Brown, founder of Idomeneo Enterprises, an HR consultancy that helps business owners develop strong, engaged teams. Vicky shar...
Feb 24, 2025•48 min•Ep. 557
Outsourcing your back-office operations with Dida Clifton, founder and CEO of The Office Squad. She shares how outsourcing key operational tasks can free up time for small business owners to focus on growth. Show Notes Page: https://www.thehowofbusiness.com/558-dida-clifton-outsourcing-back-office/ In this episode of The How of Business , Henry Lopez welcomes Dida Clifton, the founder and CEO of The Office Squad. They discuss how small businesses can improve efficiency by outsourcing back-office...
Feb 24, 2025•28 min•Ep. 558
David shares expert insights into buying and selling small businesses, highlighting why acquiring an existing business can be faster, easier, and less risky than starting from scratch. Show Notes Page: https://www.thehowofbusiness.com/556-david-barnett-buy-right-business/ Thinking about buying a business but unsure where to start? In this episode, David Barnett, business consultant, author, and expert in small business acquisitions, joins Henry Lopez to share practical strategies for buying and ...
Feb 17, 2025•52 min•Ep. 556
Former tech executive LLance Kezner shares how he turned his passion for home cooking into Millie’s Sipping Broth, a specialty food brand offering savory, health-conscious beverages in tea bag form. LLance discusses his journey from corporate leadership to entrepreneurship, the challenges of scaling a food business, and the milestone of landing his award-winning product on Walmart shelves nationwide. Show Notes Page: https://www.thehowofbusiness.com/555-llance-kezner-kitchen-to-shelf/ In this ep...
Feb 17, 2025•48 min•Ep. 555
When to quit - How to Know When to Pivot or Persevere. When to quit a project, a marketing campaign, a product line, a business model or perhaps an entire small business. Show Notes Page: https://www.thehowofbusiness.com/554-when-to-quit/ When should you quit versus push through? In this episode of The How of Business, Henry Lopez explores the challenging decision of whether to persevere through difficulties or strategically quit and pivot to something better. Inspired by The Dip by Seth Godin, ...
Feb 10, 2025•21 min•Ep. 554
Randy’s entrepreneurial journey, insights on scaling a small business, and the importance of making customers the hero by addressing their deeper needs and solving bottlenecks to achieve lasting success. Show Notes Page: https://www.thehowofbusiness.com/553-randy-shaw-scaling-your-business/ In this episode of The How of Business podcast, Henry Lopez interviews Randy Shaw, a seasoned entrepreneur and founder of BRYTESIGHT, a leading technology design consulting firm. Randy shares his inspiring en...
Feb 03, 2025•48 min•Ep. 553
Growing a Veteran-owned Wagyu Beef Business, KC Cattle Company, with founder Patrick Montgomery. Patrick highlights his journey from military service to entrepreneurship and how he leveraged public relations with Megan Bennett to grow his premium brand while overcoming challenges and embracing adaptability. Show Notes Page: https://www.thehowofbusiness.com/552-wagyu-business-patrick-montgomery/ From Army Ranger to Wagyu Entrepreneur: Patrick Montgomery’s Journey Join host Henry Lopez as he welco...
Jan 27, 2025•45 min•Ep. 552
From Self-Employed or Solopreneur through Serial Entrepreneur—what does it look like and what does it take, to go from running a one-person operation to managing a portfolio of successful businesses and creating a lasting legacy. Show Notes Page: https://www.thehowofbusiness.com/551-5-stages-of-entrepreneurship/ In this episode of The How of Business , Henry Lopez guides you through the 5 Stages of Entrepreneurship , providing a high-level roadmap to help you identify where you are on your entre...
Jan 20, 2025•23 min•Ep. 551
Super Communicators - how to unlock the secret language of connection with journalist and the author Charles Duhigg. Show Notes Page: https://www.thehowofbusiness.com/550-charles-duhigg-super-communicators/ In this episode, Henry Lopez interviews Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit and Super Communicators: How to Unlock the Secret Language of Connection . Their conversation explores the science of communication and its transformative imp...
Jan 13, 2025•45 min•Ep. 550
Small Business Human Resources management with Claudia St. John. Show Notes Page: https://www.thehowofbusiness.com/549-claudia-st-john-human-resources/ Are you struggling with hiring, retaining top talent, or building a positive workplace culture? On this episode Henry Lopez is joined by HR expert Claudia St. John, founder and CEO of The Workplace Advisors. Claudia shares insights and tips on Small Business Human Resource management, including: The secrets to attracting and retaining the right e...
Jan 06, 2025•49 min•Ep. 549
Highlights from 2024 Top 5 Episodes, based on unique listener downloads. Show Notes Page: https://www.thehowofbusiness.com/548-2024-top-5-episodes/ Discover the most popular episodes of 2024, based on listener downloads, to help you start, run, and grow your small business. Whether you're an aspiring entrepreneur or a seasoned small business owner, these episodes are packed with actionable advice and insights to drive your success. Top 5 Episodes: Episode 510 – 7 Start-Up Mistakes Avoid common p...
Dec 30, 2024•14 min•Ep. 548
Lessons from The Art of Shaving: starting, growing, and selling The Art of Shaving company. Show Notes Page: https://www.thehowofbusiness.com/547-eric-malka-the-art-of-shaving/ On this episode, Henry Lopez is joined by Eric Malka, co-founder of the luxury men’s grooming brand The Art of Shaving and author of On the Razor’s Edge. Eric shares his incredible entrepreneurial journey, from starting with just $15,000 to building a globally recognized brand that was ultimately acquired by Procter &...
Dec 16, 2024•46 min•Ep. 547
How to create a Strategic Plan for your small business. Use a Strategic Plan to set your goals, objectives and initiatives for your small business. Show Notes Page: https://www.thehowofbusiness.com/r504-strategic-planning/ In this episode of The How of Business, host Henry Lopez dives into annual strategic planning - a critical tool for small business owners to achieve growth and long-term success. Strategic planning helps you align your goals, allocate resources efficiently, and create a clear ...
Dec 11, 2024•28 min•Ep. 504
How to own a successful Power Washing franchise small business with Aaron Harper. Show Notes Page: https://www.thehowofbusiness.com/546-aaron-harper-power-washing-franchise/ On this episode we dive into the world of franchising and small business success with Aaron Harper, CEO of Rolling Suds, the leading power washing business franchise. Aaron shares his inspiring journey from Hollywood executive to franchise business leader, offering insights into how franchising can empower entrepreneurs to b...
Dec 02, 2024•56 min•Ep. 546
