The Hotel Marketing Podcast - podcast cover

The Hotel Marketing Podcast

The podcast for smart hoteliers. Learn tips and tricks to market your property effectively using all electronic avenues. We're talking ADRs, Occupancies and REVPars... And ways to boost them no matter what your budget is.
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Episodes

Business Intelligence with Apo Demirtas – Hotel IQ

This episode is about Business Intelligence. Whether you’re actively aware of it or not, your Property Management System is constantly generating a ton of data on a daily basis. And this data, if sliced and diced the right way, can present you with some excellent opportunities to boost revenue. But the challenge is to find a way to effectively tabulate and measure this data. Recently, I was made aware of a tool called Hotel IQ and the company behind it is Intelligent Hospitality . I reached out ...

Mar 18, 2015

Interview with Roberta Seiler – Stayful.com

Stayful.com is a company that’s been making waves of late. They’ve been getting some excellent press coverage and the business model is extremely hotel-friendly. So I hopped across to check it out for myself. It didn’t take me very long to see why this is a great resource for hoteliers who want to sell off any unsold inventory for arrivals within the next 30 days. The best part – All reservations are final and the hotel gets paid within 48 hours. I spoke with Roberta Seiler – VP of Sales and Par...

Feb 27, 2015

Hotel Website Design – Getting it right

Hoteliers, lets talk about the biggest weapon in your marketing arsenal – your Website! How do you get it right the first time? We talk about the 3 key factors that make a website successful – Aesthetics, functionality and search engine visibility. Does your site use Flash? You’d be surprised by what you hear. There’s also useful information on how to select the right designers/developers to work with… something that is always a bit of a gray area for hoteliers. Resources: Links to add your webs...

Jul 01, 201033 min

The impact of photography on your bottomline

Are your property photographs assets or liabilities? In this podcast, we discuss the impact that photography has on your bottom line. There’s a story of a hotel that’s lost over a million dollars over the past 3 years. Something they could have fixed by spending a couple of thousand dollars… But the problem is that they don’t know it. We also talk about setting up budgets, deciding what to shoot, finding the right photographer, a bit of legal stuff to safeguard your rear-end and getting the most...

Sep 18, 200923 min
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