Speak With One Voice: Getting Students Involved in Enrollment Marketing

This episode (1 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.

Episode 214 - Originally aired March 2023

Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, Senior Vice President, Strategic Engagement & Enrollment at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They did it by actively engaging with their students on campus and encouraging them to share their stories with the community.

Teresa shares how her school’s administration is leading from the front to elevate the student experience.   

Join us as we discuss:

• Encouraging campus visits through a culture of storytelling (6:54)

• An individualized approach to student recruitment (18:42)

• The value narrative brewing around higher education (26:25)

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