Peterbilt Trucks, The Larson Group, and Trucking Challenges

“I love the big shiny trucks!”  Brian Farmer joins hosts Ryan Priest and Sal Sama on today’s episode of The High Ground powered by Premier Companies.  Brian is the Regional Vice President at the Larson Group which is a privately held and award-winning dealer of new and used Peterbilt trucks.

Brian will share about the locations and offerings that The Larson Group is able to provide across the midwest.  You’ll also learn how interest rates have impacted freight rates and the used truck business.  From driver and labor shortages to new regulations and supplier challenges, The Larson Group has had a lot to navigate over the last few years!  Ryan’s “closet trucker” side comes out when Brian starts describing the newest Peterbilt model, the 589, that harkens back to their traditional trucks.  “You don’t wanna give coolness up for fuel efficiency!”