In Pursuit of Omnichannel Nirvana

Heidrick & Struggles’ Sam Burman speaks with Raghav Lal, EVP and Chief Data and Analytics Officer at Westfield Retail Solutions, the division within Westfield Corporation that is focused on reinventing the shopping experience.

In a conversation via Skype, Lal explains the innovations traditional “bricks and mortar” retailers have developed in order to keep up with online businesses. He also analyses whether the chasing of distinct physical or digital channels in recent past has been misguided.

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