Building a personal brand and network: Why it matters for general counsel

In this podcast, Heidrick & Struggles’ Victoria Reese speaks to Deborah Farone, a strategic marketing consultant in for professional services; a former chief marketing officer of two global law firms, Cravath, Swain & Moore and Debevoise & Plimpton; and the author of Best Practices in Law Firm and Business Development and Marketing. Reese and Farone discuss the importance of building a personal brand and networking for an in-house counsel and what skill sets are most important to highlight as they do so. Farone also shares some misperceptions around in-house legal talent and what highlights the importance of having a good reputation.

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