Let’s face it: as entrepreneurs, half of our job is marketing. Trying to communicate the value of our products or services in a clear, ethical, and results-generating way. A lot of us weren’t born natural salesmen. Many entrepreneurs start out as creatives or artists who just LOVE something so much they have to share it with others. We break down 7 of our favorite sales strategies that we use regularly in our brands that we believe in and feel aligned with. --------------------------------- Show...
Mar 14, 2023•31 min
We invited one of our students from our Photo Major course onto the show for a little mini- coaching call session, and BOY is it a good one. --------------------------------- Show notes: https://theheartuniversity.com/319-live-coaching-call-marketing-to-local-demographics-styled-shoot-tips-and-pivoting-your-business-in-motherhood-with-sarah-merck --------------------------------- Photography Posing Guide: www.theheartuniversity.com/candid --------------------------------- Website Templates: www....
Mar 07, 2023•1 hr 5 min
Today we’re chatting with you all about our decision to shift this podcast from 2 days a week down to one. We’re breaking down our reasons why, some logistical insight into this podcast and how we make money with it, our goals for it, and more. --------------------------------- Show notes: https://theheartuniversity.com/318-why-we-switched-to-one-podcast-episode-per-week --------------------------------- Pinterest Freebie: www.theheartuniversity.com/pinterest --------------------------------- Ho...
Feb 28, 2023•32 min
Today’s episode is an absolute GOLD MINE for all the wanna-be-entrepreneurs out there who are currently dreaming of leaving their 9-5 jobs but totally unsure how to do it. We brought on the best human we could think of to talk about this: our girl, Amy Porterfield. Show notes: https://theheartuniversity.com/317-leaving-your-9-5-a-step-by-step-plan-to-put-in-your-two-weeks-notice-with-amy-porterfield Niching Down Freebie: www.theheartuniversity.com/niche The Heart Shop Apparel: www.theheartuniver...
Feb 21, 2023•36 min
Today’s episode is spiicccyyyyyyy. We sat down for a fun lifestyle and relationship Q&A and the questions you sent us are GOOOD. Today we get into questions like how do you make a house a home, how do you cultivate Godly sexual and emotional intimacy with your husband, and how do we build healthy adult friendships and community in our lives. --------------------------------- Show notes: https://theheartuniversity.com/316-qa-sex-with-our-husbands-making-a-house-a-home-adult-friendships ------...
Feb 14, 2023•50 min
Today we opened up the mic to Madi Richardson, a Kentucky based documentary family photographer, so she can ask us ANY and all questions she has for her business at the moment. She started us off STROOONGGG by diving headfirst into money mindset, pricing strategies, and communicating value to prospective clients. We spent almost the entire call live workshopping her business model and service offering, her current pricing, her ideal revenue and workload, running calculations, tackling tough mind...
Feb 07, 2023•1 hr 10 min
Today is about to get a little nitty gritty and we are HERE for it!!! Raise your hand if you’re an entrepreneur who has ever had the question “Wait.. How do I pay myself? How much do I pay myself? How much should I set aside for taxes? HELP?!” Our hands are raised too. We’ve been there, friend, TRUST US. --------------------------------- Show notes: https://theheartuniversity.com/314-how-to-pay-yourself-as-an-entrepreneur --------------------------------- Instagram Bio Freebie: www.theheartunive...
Jan 31, 2023•22 min
We’re back today with part two of our series interviewing past brides of ours. Today, welcome to the show Sulli Lichnovsky one of Evie’s past brides from 2021. Sulli was a fun bride to interview because she’s also a photographer who is IN this industry as well. So she has a dual perspective which brings another element to today’s conversation. Today we ask Sulli some hard-hitting questions about her experience working with Evie, things Evie did that blew her away, AND some things Evie could have...
Jan 24, 2023•48 min
A rough idea of our daily routines in a typical work week! We want to preface that every single person is in a different season of life, and has different capacities, demands on their time, priorities, etc! So this episode is us sharing an average day in our life, but it is by no means the pinnacle of perfection for the world at large. --------------------------------- Show notes: https://theheartuniversity.com/312-describe-your-daily-routine --------------------------------- Hooking Your Potent...
Jan 17, 2023•28 min
Today’s episode is the start of a two-part series that we’re STOKED about. We reached out to a past bride of Lindsey’s, Raziel Rizzo. She photographed her and her husband Caleb’s wedding in San Francisco last February. We asked Raz to be on the show to interview her as a past bride to truly spill the tea on what it was like working with Lindsey as her photographer. --------------------------------- Show notes: https://theheartuniversity.com/311-behind-the-scenes-with-lindseys-past-bride-with-raz...
Jan 10, 2023•48 min
How many times have you received a Facebook message or Instagram DM from a potential client inquiring to work with you? EVERYONE’S hands are raised right now. It happens. So what do we do about it? Should we keep all communication in that social media message thread? Should we just send a link to our website? What is the correct protocol here to set us up for success to make it more likely we’ll actually book that client vs scare them away? --------------------------------- Show notes: https://t...
Jan 03, 2023•24 min
Today you’re in for a treat. That’s a pun. You’ll understand in a minute. Today we got to have a conversation with the brilliant and wonderful Candace Nelson, the founder of a little company called Sprinkles, aka the first cupcake bakery and cupcake ATM. --------------------------------- Show notes: https://theheartuniversity.com/309-the-different-types-of-funding-methods-you-can-use-as-an-entrepreneur-with-candace-nelson --------------------------------- Destination Wedding Photography Freebie:...
Dec 29, 2022•46 min
We are just a few days away from 2022 wrapping up. And what a year it’s been. Today we’re doing a wrap-up on how 2022 went for The Heart University. As CEOs of this company, we learned a LOT this year, and we wanted to share the biggest nuggets and takeaways we learned with you today. This year was interesting in so many ways for us. We scaled back intentionally. We did a lot of things differently than we had in the past. Some of it worked. Some of it didn’t. And we cannot wait to dive into the ...
Dec 27, 2022•45 min
Today we talked with Kaley from Kansas about SO much, but the heart of the conversation lies in how she’s able to capture imagery that evokes feeling and emotion, and how she’s built a photography business over the years that has allowed her to capture human beings in a real, honest, fine art way that makes her truly one of a kind. We ask her how she got started in her photography journey, and what her opinion is on having a niche as she is known for shooting couples, weddings, families, newborn...
Dec 22, 2022•1 hr 13 min
If you know us at all, you know we’re HUGE readers. We love love love to read and each year we have a reading goal we love to try and hit. We’ve done past episodes on our favorite books and business books (Ep 70 and Ep 196) as well as an episode on tips to be a better reader (Episode 213), and on today’s show, we’re hitting you with our top 5 favorite books we read in 2022. --------------------------------- Shownotes: https://theheartuniversity.com/306-our-favorite-books-we-read-in-2022 --------...
Dec 20, 2022•42 min
Today we had a RICH girl chat about a super important topic: singleness. Kristen has SO much wisdom to share from her years navigating waiting for her husband and she delivered LOADS of it on today’s episode. She shared her advice for anyone currently navigating a season of singleness, some encouragement on how to turn this season into one of growth and depth that can set you up for success throughout all of life, as well as some thoughts on practical takeaways and steps that you can begin to im...
Dec 15, 2022•42 min
This episode is one of those down-to-earth conversations. Obviously, Black Friday was just a couple of weeks ago, and as we’ve been walking away from one of the biggest sales weekends (and often the most stressful weekend for business owners) of the whole year, our team and we have had some thoughts about Black Friday in general. So we figured, hey why not open the curtain and share some of our thoughts with you here? --------------------------------- Show notes: https://theheartuniversity.com/3...
Dec 13, 2022•34 min
Today we had the pleasure of sitting down with the incredible and iconic Shay Cochrane, CEO of Social Squares. We chatted about the LIFE-CHANGING concept of her 16-hour work week. Shay covers her story behind starting the 16-hour work week (hint: it’s probably not how or when you expected she started it) and her thoughts behind building and scaling a successful business while only working a couple of days a week. --------------------------------- Show notes: https://theheartuniversity.com/303-ho...
Dec 08, 2022•58 min
Hey friends, Lindsey here. If you didn’t know, last month for the first half of November, my family and I took a trip to Spain for 10 days. We had a blast and had wanted to make a trip to Europe with the girls for a while now, and I’m just so happy we were able to make it happen when we did. And since then, I’ve gotten a lot of questions about the logistics of our trip - especially about traveling overseas with multiple kids. --------------------------------- Show notes: https://theheartuniversi...
Dec 06, 2022•59 min
Earlier this year we did an episode that got INSANE feedback from you. It was episode 273: Making God Your CEO. You guys LOVED that episode, and today we have a special guest on to chat about doing business WITH the Lord. Today we have the honor of speaking with Zach Windahl. --------------------------------- Show notes: https://theheartuniversity.com/301-doing-business-with-god-how-to-hear-his-voice-glorify-him-in-your-life-business-with-zach-windahl --------------------------------- Posing Gui...
Dec 01, 2022•38 min
Today for our 300th episode, we wanted to do something super special. We went back through all 300 episodes we’ve done and picked some of our absolute FAVORITE moments from this show that wrecked us. And then, it wouldn’t be a TRUE Heart & Hustle episode if we didn’t serve you with some laughs to balance out the power punch moments. So naturally, we decided to end this episode with a lil series of some more bloopers. --------------------------------- Shownotes: https://theheartuniversity.com...
Nov 29, 2022•23 min
In case you missed the big news a couple of weeks ago, Evie and Landon and are moving!! Across the country!! To the same town that Lindsey and her husband Andrew just moved to!!! AAAHHH!!!! So today we’re giving you the TEA. The inside scoop, on our thoughts about this big life update! We cover a DEEP DIVE of why Evie is moving, what led to that decision, their different perspectives on the moment when things really began to shift towards Florida, what being neighbors will look like, what we’re ...
Nov 22, 2022•36 min
Today we have a returning guest, and one of our favorite people on the planet. Brady Clayton. If you don’t know, Brady is our go-to videographer for The Heart University, and he’s INCREDIBLE at what he does. We had him on at the very beginning of this show on episode 13. And we felt like it’s been 2 years, we need the man the myth the legend back on this show. --------------------------------- Show notes: https://theheartuniversity.com/298-how-to-build-a-stand-out-business-and-harness-the-power-...
Nov 17, 2022•58 min
Today we are going over our HOT TAKES on some specific things in the photography industry. We’re chatting about major trends or things that happen frequently in the world of photography that we have opinions on! Good and bad! We’ll talk about things like the blurry photo trend everyone is doing right now, what our opinions are of drinking on the clock at receptions, the sliders in Lightroom we legit NEVER touch, and whether or not we think photographers should wear all black on wedding days. ---...
Nov 15, 2022•50 min
This one is a SOUL puncher ladies and gents. We had the honor of chatting with the incredible Ruth Chou Simons all on a topic so close to her heart and something so many of us creative entrepreneurs struggle with: our cycle of striving, perfectionism, and how our identity plays a huge role in that. --------------------------------- Show notes: https://theheartuniversity.com/296-our-cycle-of-striving-perfectionism-and-how-our-identity-plays-a-huge-role-in-that-with-ruth-chou-simons --------------...
Nov 10, 2022•55 min
Today we have the privilege and honor of being able to share a podcast episode that we recorded with our friend Jordan Dooley on her SHE podcast. Today we talked about owning your faith as a business owner and how to incorporate God into your business whether or not you necessarily become a “Christian brand.” We then dive into the topic of money mindset as a Christian and our thoughts on what the Bible says about finances and faith as believers and especially as Christian business owners seeking...
Nov 08, 2022•58 min
Today’s episode is for all our creative entrepreneurs out there who work or market themselves online in any capacity, and want to better understand how to protect yourselves, your business, and your brand online. YEP. We’re going there and doing a deep dive into trademarks, copyrights, and protecting yourself online as a business owner. And our guest is the absolute QUEEN at teaching this: Andrea Sager. --------------------------------- Show notes: https://theheartuniversity.com/294-trademarks-c...
Nov 03, 2022•48 min
Today we are breaking down our entire podcast workflow from beginning to end. We’ve had a couple of people since also request an episode like that asking about how we make this podcast come to life, so we wanted to dive into it today. And before you click away thinking, “OH I’m not a podcaster I don’t need this info.” We would encourage you to listen. Regardless of whether or not you want to start a podcast, this episode breaks down our workflow and process in a way that you will 100% be able to...
Nov 01, 2022•36 min
Have you ever been curious about how to start a family business or even wanted to somehow incorporate your family into your current business? Whether that looks like adding your spouse into your business OR you’re a mom or dad who wants to be a fully present parent while also being a successful entrepreneur. Well, you’re in the right place. Today we’re talking ALL about building a family business or incorporating your family into your business and redefining what family even looks like with the ...
Oct 27, 2022•1 hr 15 min
We are spilling our hearts and perspectives on how to combat all those feelings, what to do practically when you feel those lies begin to bombard your mind, and how to make an even bigger impact on your life (with more peace flooding yourself daily) so that you can truly leave a legacy that changes and shapes lives. --------------------------------- Show notes: https://theheartuniversity.com/291-how-to-combat-self-doubt-insecurity-and-imposter-syndrome --------------------------------- Pinterest...
Oct 25, 2022•49 min
