Today we had the incredible opportunity to talk to Cheyenne and Colton all about their heart behind and journey with adoption, what the adoption process looks like, the best ways for someone to learn about adoption, misconceptions around the topic, and tips on how to navigate such a mentally and emotionally taxing opportunity in a beautiful and healthy way. --------------------------------- Show notes: https://theheartuniversity.com/290-what-the-adoption-process-looks-like-with-cheyenne-and-colt...
Oct 20, 2022•55 min
Today we are diving into the what, why, when, and how of PRICING GUIDES. Service providers, and pricing guides are a HUGE asset when it comes to helping get potential inquiries to book you, not ghost you, and turn inquiries into raving fans. Pricing guides can elevate the entire experience of your business, make you look professional as heck, help communicate expectations in a clear way, and get more bookings in your door. --------------------------------- Show notes: https://theheartuniversity....
Oct 18, 2022•27 min
Today we dove straight in with Teresa on the age-old question “how do I get more bookings as a photographer?” She had SOOO much to say about marketing as a whole, and how to get consistently booked as a photographer. She gave us an entire breakdown of her actual inquiry response email and its GOOOD. She also goes over her process to lead clients from inquiry to booking, how she positions pricing on her website, and a little hack she does to get her in front of her client’s friends. -------------...
Oct 13, 2022•1 hr 1 min
Today’s episode is another fun Q&A episode! You asked and we answered! You asked us questions ranging from how we decide what weddings & clients we take on since we’ve limited our capacity so much, what you should be doing with your reel covers, how to know when it’s time to go full time and what steps to take, how a brand photographer should market herself to more advanced business owners, if & how we incorporate our husbands into our businesses, and we even answered some juicy lega...
Oct 11, 2022•47 min
Have you ever wondered how businesses get on the front page of Google? This episode is going to walk you through LITERALLY how to go about doing that for your business. This episode is ESPECIALLY for you if you’re straight up tired of hustling your bootie patootie off on Instagram daily getting zero traction in your business and wondering if there is another way to market online. ---------------------------------------------------------- Show notes: https://theheartuniversity.com/286-an-seo-deep...
Oct 06, 2022•1 hr 3 min
We cover everything from the value of second shooting and how to harness it for your business growth, ways to land second shooting gigs and super practical tips there, all the way to a full passionate breakdown of how exactly to go about being the world’s best second shooter so that your main photographer will walk away thinking “holy heck… who was that person?? I need them for EVERY wedding forever!!!!” ---------------------------------------------------------- Show notes: https://theheartunive...
Oct 04, 2022•39 min
In today's episode, we sat down with our friend Angie Lee for a real life conversation that was so good! We talked about everything Instagram marketing, specifically jamming out on how we use our Instagram stories to build connections with our audience vs. selling via stories when the time comes when we’re launching or pushing something specific. --------------------------------- Show notes: https://theheartuniversity.com/284-instagram-marketing-how-to-sell-via-stories-does-aesthetic-matter-anym...
Sep 29, 2022•1 hr 11 min
Today, we are going break down our personal perspective on what 3 marketing avenues we recommend most startup entrepreneurs focus on FIRST in their business. Sure, each marketing tool has a million different reasons each is great. But when you’re first starting out in business, you can’t do all of them at once and will need to focus on just a couple at a time. --------------------------------- Show notes: https://theheartuniversity.com/283-if-we-had-to-start-our-business-all-over-again-what-3-ma...
Sep 27, 2022•30 min
In today’s girl chat, we talked with Grace alll about how to handle fear of what people think of you and practical ways to go about standing firm in your identity and who God has called you to be. We then dive into how to balance societal norms while standing firm in your beliefs, how to share love and the Lord with others, and how to handle people’s beliefs that Christians are “lame.” --------------------------------- Show notes: https://theheartuniversity.com/how-to-handle-the-fear-of-what-oth...
Sep 22, 2022•50 min
Today we are sharing our THOUGHTS on everything Instagram Bonuses. Now if you don’t know what the heck Instagram bonuses are…the sparknotes is that now Instagram is paying us creators for making viral reels on Instagram. We have LOTS more to break down about that so stay tuned my friend cause we’re gonna chat in today’s episode about what Instagram Bonuses are, how they work, who has access to them, and all the tea on how we feel about them. --------------------------------- Show notes: https://...
Sep 20, 2022•27 min
Today’s guest is the absolute gem of a human being: Corrie Butler. Whether you’re a family photographer or just want to learn about what to look for in a photographer with your own family photos, you’re in the right spot. To be honest…we would even say ANY photographer could also learn and listen from this episode. There are so many priceless nuggets of wisdom here on the client experience, communication, and interaction. --------------------------------- Show notes: https://theheartuniversity.c...
Sep 15, 2022•45 min
Today’s episode is diving DEEP into some simple yet MEATY financial principles inspired by a book we read recently, The Richest Man in Babylon by George S. Clason. It’s full of historical lessons, stories, and principles for building financial wealth that we can EASILY apply to our world today. In today’s episode, we’re covering the 7 cures to a lean purse (aka lessons to avoid having a thin wallet) from the book, expanding on each principle taught, and sharing our own advice and experiences wit...
Sep 13, 2022•44 min
Today we chatted with Ashley about her story of starting her rest wear brand Lunya, and how she went into the startup with a blind naivety that actually served her well. Ashley shares her biggest challenges in scaling her businesses, how her leadership has evolved over the course of being an entrepreneur, and how she balances being both an entrepreneur and a mom. She gets vulnerable and we are here for her honestly. I hope this episode gives you a little slice of everything from inspiration on h...
Sep 08, 2022•55 min
Today we’re gonna talk ALL about COLLABS. And more specifically, how to get started with getting your foot in the door with brand partnerships. In this episode, we walk you through a bunch of our top tips and steps to getting started in the collab space. From pitch emails to media kits to how to price yourself, we cover it all. If you’ve been wanting to begin getting paid to promote brands or products on your Instagram, but haven’t quite known where to start, you’re in the right place! ---------...
Sep 06, 2022•21 min
Today we touch on community, personal branding, boundaries, having systems in place in your business, and literally so much more. But through it all, I would say the MAIN focus of today’s episode is really going to be on the 3 steps we recommend to scale your profitable business. ------------------------------- Show notes: https://theheartuniversity.com/276-3-steps-to-scale-your-profitable-business ------------------------------- How to Hook Potential Clients: www.theheartuniversity.com/ghosting...
Sep 01, 2022•1 hr 1 min
Today this episode is actually us breaking down WHY we decided to pause this huge launch. This episode is going to be a really good listen for you if you’re a natural hustler. If you’re someone who loves being busy, loves the high of launching something and putting it out into the world, or if you’re someone who just feels this constant pressure to “keep up” in a world that consistently tells you to do more, create more, sell more. Every day we are inundated online with competitors, friends, and...
Aug 30, 2022•27 min
Today Anne spilled the TEA on all things boudoir photography, including her journey pivoting from shooting all the things, including weddings into exclusively offering boudoir. She shares her tips and tricks for making your clients feel comfortable in such a vulnerable situation, how to navigate sharing (or not sharing) more intimate photos in your online marketing and how she handles that with her clients, and her tips on posing women to help them feel most comfortable and relaxed. ------------...
Aug 25, 2022•45 min
Today’s episode is something near and dear to our hearts. It comes from a super personal place to us, and we’ve gotten a lot of questions about this specific topic. But we also want to acknowledge that this episode won’t necessarily be a perfect fit for everyone and we wanna say upfront: you are welcome here. Regardless of whether you believe in God (and therefore what we’re about to share) or not, you are welcome. If this episode doesn’t quite hit home for you, zero worries! We hope you can sti...
Aug 23, 2022•46 min
Today LoriAnn dropped SO. MUCH. Information… but in the most easy-to-understand and approachable way possible. She covered questions such as: what’s the difference between a bookkeeper and an accountant? Which should I hire first? Benefits of being a Sole proprietor vs an LLC vs an S-Corp when it comes to your books and taxes? How to logistically pay yourself as an owner depending on if you’re a Sole proprietor and LLC OR if you’re an S-Corp (cause YES - you need to do it differently depending o...
Aug 18, 2022•38 min
Are you ready for a juicy episode?!?! If you’ve been around here for any length of time you probably know that we’re multi-passionate entrepreneurs who have a handful of different businesses. You also have probably heard us talking about multiple streams of income. Well, today, we’re about to spill the TEA and give you a never-before-shared peek into our personal revenue streams and how we make money. This episode is not just a tea-spill, but ideally, it’ll give you ideas, encouragement, and new...
Aug 16, 2022•20 min
Today we’re welcoming Stephanie May Wilson to the show where we had the sweetest & most refreshing girl talk you’ll hear in a long time. We talked with Stephanie all about her journey with coming to know the Lord and how that completely changed the trajectory of her life and career. We discussed how your 20s and 30s are some of your biggest decision-making years and how to go about navigating unknowns and big decisions with the Lord. We even covered one of the most important questions we can...
Aug 11, 2022•45 min
Today you’re getting to listen in on one of our weekly Heart University team meetings. Literally, we hit record on our weekly zoom team meetings back in July and what follows is what went down. Here’s who you’re going to hear from in this episode. Obviously Evie and I (the owners of The Heart University) Rachel - our executive assistant - handles everything admin, inbox, and customer service KT - our community manager, content creator & copywriter Ally R - Our podcast manager and event coord...
Aug 09, 2022•1 hr 7 min
If you’re an entrepreneur looking to build and scale a business while maintaining your freedom, sanity, and home life. Prepare to be mind blown today as we talk all about scaling the smart way through systems, optimization, and outsourcing. Stacy dropped FIIIREEE today for all of us entrepreneurs wanting to grow our businesses without sacrificing our sanity. We covered how to know when you’re ready to begin doing things differently and implementing processes and systems, what the first step is t...
Aug 04, 2022•36 min
Today’s episode is PART TWO of our Heart Conference Attendees asking their questions to us on the podcast. If you missed the first episode, go back to Episode 257 . I dunno about you but I have LOVED hearing your voices on the podcast and getting a chance to have a fun conversation with you in what feels like a more one-on-one way. *cue the Kim K tears* In today’s Q&A we talk about how to become a healthy leader with your team, one thing we wish we knew when first starting our businesses, ba...
Aug 02, 2022•40 min
Today Allee did not come to PLAY on this episode and dropped FIRE for all our entrepreneurs on all things marketing here today. We start with a 10,000-foot view perspective. Allee gives us one of the most pinpointed and easy-to-understand definitions of marketing that will probably make your jaw drop and a million ideas explode in your brain on what to do in your business. She then discusses some of the biggest mistakes she sees entrepreneurs making in their marketing (and how to avoid or fix th...
Jul 28, 2022•1 hr 8 min
Does any of this sound familiar? You’re in the THICK of busy season. Your head is spinning. Your to-do list is multiplying each day. And you have this feeling of just desperately attempting to keep your head above water… Well, you’re in the right place today, my friend. Today we’re talking ALL about busy season and how to know what to do and when. We got a submission from Lauren with Springlane Event Planning asking us the question: “what do I cut from my to-do list during a busy season?”, and T...
Jul 26, 2022•26 min
PHOTOGRAPHERS listen up!!! Today is a TREAT of a guest and a topic so grab a pen and paper NOW and get ready to take pages and pages of notes. If you’ve ever wanted to take photos that leave your clients in tears of joy or photos that quite literally take clients’ breath away… on today’s show we are chatting everything storytelling and composition with the absolute queen of this subject: Anni Graham. Today we asked Anni ALL the questions about how she’s able to tell such breathtaking stories via...
Jul 21, 2022•47 min
One of the questions we ask almost every guest on this show is “What is the biggest lesson you’ve learned in business?” We ask that question because we are big believers in learning from other incredible entrepreneurs and humans chasing their dreams and making moves in their life and business. Today we decided to flip the mic around and point it at you…. our listeners and Heart family. At The Heart Conference earlier this year we had a bunch of attendees sit down and share each of THEIR biggest ...
Jul 19, 2022•19 min
If you’ve been curious about how to diversify your income and make money in different ways online, then BUCKLE UPPPP. Today we get to chat with the INCREDIBLE Jennifer Allwood. Today we talked with Jennifer all about the importance of multiple revenue streams, including the 8 different ways to make money online. Jennifer breaks down at what stage of your business to tackle multiple income streams, how to balance multiple revenue streams happening within your business, and what recurring revenue ...
Jul 14, 2022•1 hr 2 min
You’re listening to The Heart & Hustle Podcast. We’re your hosts, Evie McLeod & Lindsey Roman. You wanna sip some tea with us today?? And no, we’re not talking about a nice glass of chamomile tea. We’re talking about TEA TEA. Like juicy, pipin’ hot tea. Aka… another episode of our photography advice column. We had YOU, our podcast listeners, share in our podcast Facebook group some of your stories and scenarios in your photography business that left you… frustrated, confused, or beat up....
Jul 12, 2022•34 min
