We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. In this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss artificial intelligence and ethics. Steven, Mieke and Ruben explore the potential risk of AI for consumers and citizens today, how consumers can protect themselves from unethical AI, and how companies should organize to ensure ethical A...
Apr 20, 2021•30 min•Ep. 22
Andrew Freeman is the former Head of Medical Policy and Data Disclosure Governance at GlaxoSmithKline. Andrew joined Greg recently to discuss his experience at the forefront of the industry initiative to make patient-level data from clinical trials available for research. Andrew believes the results of clinical studies in humans should be made available for three key reasons. First, there are excellent scientific reasons to allow other researchers to review and evaluate findings and to make thos...
Apr 16, 2021•22 min•Ep. 21
The Smart Electric Power Alliance (SEPA) is a nonprofit organization that boasts almost 1,200 members across electric utilities, corporations and the public sector. The group envisions a carbon-free energy system by 2050, and on this episode of Electrifying AI, SEPA president and CEO Julia Hamm joins host Sal Gill to lay out the path to carbon-free energy as she sees it. Julia and Sal discuss both the short-term and long-term steps needed to reach zero carbon, the role artificial intelligence wi...
Apr 08, 2021•26 min•Ep. 20
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we’re all hearing and to identify what’s real and what’s not, what’s practical and what’s hype. Wilson and Daniel demystify themes such as AI, the customer journey, real-time analytics and the supposed death ...
Apr 06, 2021•15 min•Ep. 19
Analytics holds the potential to drive Billions in gains for the life sciences industry in the commercialization phase. Greg hosts SAS Industry Consultant Patrick Homer to discuss analytics use cases in commercial pharma. Before joining SAS, Patrick spent more than 20 years in pharmaceutical sales leadership. At SAS, he worked to develop solutions that use predictive modeling to help commercial pharma leaders make their sales and marketing strategies more effective by targeting the right prescri...
Apr 02, 2021•19 min•Ep. 18
Much like the electricity industry itself, Electrifying AI is undergoing a transformation. With a new host and a series of energy experts on tap to lend their insight, our second season is getting underway with a bang! Host Sal Gill is joined by journalist David Roberts from Volts to dissect the big trends that will affect the electricity sector in 2021: from the Biden Administration to extreme weather events like what we’ve seen in Texas to the continued digitization of energy, and more. Also n...
Mar 25, 2021•35 min•Ep. 17
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. There’s no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there’s a catch. Customers have some serious concerns about how their data is being used, stored and shared. This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, a...
Mar 23, 2021•25 min•Ep. 16
SAS Medical Director Steve Kearney joins Greg to discuss COVID-19 vaccines and what the early data is telling us about how the massive effort to vaccinate the world’s population is going. Data gives us insight around how vaccination is going for different populations and locales, the logistics involved in the effort, and importantly, how we can get vaccines to underserved populations. Health outcomes data plays a role in educating the public and encouraging vaccination. It can also be used to cl...
Mar 19, 2021•22 min•Ep. 15
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver. In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loya...
Mar 09, 2021•28 min•Ep. 14
Data scientist Hiwot Tesfaye joins Greg for a conversation about the use of algorithms in health care and how models can introduce bias. Algorithms are used broadly in health care to influence access to care, improving health outcomes, addressing costs, etc. A lot of the use cases Hiwot sees are related to risk mitigation. In these cases, algorithms and artificial intelligence (AI) are used to learn historical patterns and make predictions around the risk of things like a patient not showing up ...
Mar 05, 2021•29 min•Ep. 13
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. How immersive do people really want their tech to be? Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up driving displays, and augmented reality shopping experiences. In this episode of the Reimagine Marketin...
Feb 23, 2021•19 min•Ep. 12
Behavioral care expert and psychologist Josh Morgan joins Greg to talk about the role of telemedicine in whole person care. Josh shares his journey from practitioner to data psychologist as he discovered the importance of understanding and removing systemic barriers to mental health. Access to care is a challenge, especially in mental health where everything from social stigma to inadequate health insurance coverage to lack of transportation can prevent patients from getting the help they need. ...
Feb 19, 2021•25 min•Ep. 11
Dr. Mark Lambrecht, Director of the Global Health and Life Sciences Practice at SAS, joins host Greg Horne to discuss the impact of the pandemic on the health care and life sciences industries and other exciting trends impacting the industry. From vaccinating everyone in the world to the boom of telehealth, COVID-19 has forced innovation at warp speed in the way that only a major crisis can. Mark and Greg discuss the role of data, analytics and digitalization in making these innovations possible...
Feb 19, 2021•14 min•Ep. 10
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology will change the way we engage – with brands, with content and with each other. This episode of Reimagine Marketing introduces the audience to Experience ...
Feb 09, 2021•11 min•Ep. 9
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor. Wilson and Bernard discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) on consumer behaviors and CX trends and answer key questions about how the consumer engagements and brand relationships may be shifting or...
Jan 26, 2021•36 min•Ep. 8
We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. “A brand isn’t what you say it is, it’s what people say it is when you stop talking.” – Justin Theng In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing today, including the impact of the COVID-19 pandemic on brands and customer loyalty. In this episode, Steven,...
Jan 12, 2021•32 min•Ep. 7
This episode is the last crusade of Electrifying AI’s first season and we’re in search of answers about the Holy Grail: energy storage. Our industry expert, Sal Gill, believes energy storage is set to transform our world. So what will the electric utility industry look like when the dust settles? We examine the possibilities that are on the horizon for the industry itself and for its customers. Join us again in early 2021 when Electrifying AI returns for its second season! Until then, be sure to...
Dec 17, 2020•38 min•Ep. 6
While the electric utility industry is undergoing a fundamental shift, so are its customers. How they use (or in some cases produce) energy, their expectations and their preferences are all changing … quickly! Nowhere is that more evident than with the adoption of electric vehicles. At the same time, global carbon emissions have dropped more than 8% during the coronavirus pandemic. So, is a world of clean energy transportation — accelerated by COVID-19 – just around the corner? In this episode, ...
Dec 03, 2020•38 min•Ep. 5
The electric utility industry, for all of its innovations over the years, has an entrenched business model. In this episode of Electrifying AI, we look at changing business models for the industry and examine what “energy independence” means. More to the point, we discuss: Microgrids “Prosumers,” peer-to-peer power trading and transactive energy Energy as a service Virtual power plants Join us in two weeks for our next episode, Your Next Greatest Investment . We’ll look at shifting consumer atti...
Nov 19, 2020•34 min•Ep. 4
As concerns about the climate and environment become more pronounced we’ll take a look at how this is impacting the electric utility industry and how the industry is responding. Themes include changes in the industry, the brave new world of renewables, and democratizing energy. More specifically in this episode we’ll be looking at: Heavyweight investors are swinging behind renewables Accelerating renewable adoption, including growth in offshore wind and solar PV, the arguments around utility sca...
Nov 05, 2020•33 min•Ep. 3
In this, our second episode we're going to cover the Covid-19 pandemic and its affect upon the power industry. Clearly, the Covid-19 pandemic has involved personal tragedy for some people, and significant economic and lifestyle impacts for all. In terms of the Power Industry, effects have included: Effect on individuals Job losses mounting / furlough People not paying bills - rents ...etc. Banks, Insurance and power companies allowing customers to defer payments Effect on Power Companies How to ...
Oct 22, 2020•26 min•Ep. 2
When we were thinking about the huge changes that we see in the Electric Power industry, and how we could communicate these, we realized that podcasting was the only way to go. That way, we can keep it brief & informal, but at the same time keep things candid, honest and only loosely scripted. The hope is to deliver insightful & informed commentary that demystifies energy industry transformations (the what) and decodes them (the now what). This, our inaugural episode, looks at: People an...
Oct 08, 2020•20 min•Ep. 1
