¶ Introduction to podcast clips
>> Nicholas: Hey, everyone, and welcome to the Headliner Podcast. We're your hosts, Nicholas and Elissa, and we're here to keep you in the loop on all the things you can do to promote your podcast. So, Elissa, what do you want to talk about today? >> Elissa: Well, Nicholas, I think that we should talk about how to make a podcast clip, and more specifically, what makes a good podcast clip.
>> Nicholas: Okay, that's interesting. You know, we always kind of tell people that they should promote their podcast with clips because that's what we do. That's like, our whole shtick, right? And, yeah, it sounds like we should just take some time to do that, because there are so many ways you can do it, and sometimes you just need to, like, hear them, you know, sometimes you need that reminder that you don't just need to promote your show in one way, but you can do
all these other neat things. So. Okay, I am so excited for this because this is something that I've thought about a lot over the years. You know, as a person with his own podcast and a person who listens to podcasts, sometimes I'll listen to them and I'll be like, oh, this is going to be a clip on social media someday. >> Elissa: I feel like now, especially, like, some people are kind of building it in for their content. It, like, you can kind of
tell, like, ahead of time. Especially, like, you know, we. Weirdly, that's like, a lot of our job, right, Is helping people find these clips and figuring out what makes a good clip. So, yeah, you definitely listen along and be like, whoa, that'd be good. >> Nicholas: Yeah, that'll be a good segment. It's. It's a really cool thing, too, because, like, I'll listen to. The example I think I've used before is, like, the WAN Show Linus Tech Tips Podcast, and they break out their segments into
YouTube videos. But when I'm watching the podcast on Fridays, like, as it's happening live, I'm thinking to myself, like, oh, this video is going to do really well when they, you know, break it out in a week as a clip, or this is going to do poorly, you know, So I think poorly isn't the right word. This is going to do not as well.
¶ The importance of promoting with clips
>> Elissa: I was going to say. They have, like, millions of subscribers. >> Nicholas: Yeah, no, they're doing great. I watched a video where they, like, broke down their revenue streams, and I'm like, wow, this is so thorough. I love this. >> Elissa: Yeah. >> Nicholas: But, so I thought, you know, it might be helpful for us to
do that. Just break down, you know, the types of videos you can make things you can do to update your presentation and also just things on like the meta side, not Facebook, the meta, where it's like, hey, this is what you can do to make your clips hopefully perform better in the algorithm, stuff like that. So right off the bat, let's talk about the content. As far as like podcast clips go, the rule of thumb that I've always stuck to and that I think works the best for the most people is
keeping them as short and sweet as you can. You know, just getting to like the real meat and potatoes of your clip, what it's about, and doing what you can to position that first and foremost, you know, most social media is short form content. So as far as like video lengths go, I'm sure you have a number that might be better than what I'm about to say. But just I always say, hey, if it, if it's going to be a 10 second long clip from your podcast, make it a 10 second long
clip. But maybe don't shoot for over a minute. That's kind of like the far reaches of what a podcast promotion clip should be. >> Elissa: Yeah. And I mean for that it really kind of depends on your goals too. Like if you're trying to kind of increase your like algorithmic discoverability, some more like organic performance. Yeah. Having the shorter clips is going to be better solely because you have
technically a better watch time percentage. Like if somebody watches two seconds of a 10 second clip, okay, that's 20% versus if they watch two seconds of a minute clip two over 60, 31 third. No, that's not even close to being right. >> Nicholas: It's a math, I'm trying to do. >> Elissa: It in my head. Don't worry, it's less than 20% by a lot. >> Nicholas: Anyway, don't even sweat it. >> Elissa: But anyways, that's a lot. Yeah.
>> Nicholas: See this is why longer clips aren't always more effective. Because the math is harder to do, guys. >> Elissa: Exactly. Or you just embarrass yourself more in the longer clips. >> Nicholas: This is clippable content. Don't even sweat it. >> Elissa: Anyways, it does kind of depend more on your goals for how long you're
wanting those clips to be. But yes, typically you're seeing shorter, like 15 second or less clips are going to perform better because they have better watch time, which leads to higher engagement, more shareability, all that stuff. So especially if you're trying to build, definitely, start small and then increase the clip length as your audience grows. >> Nicholas: Yeah. And also to the whole point of the individual level. Well, first off. If you want to start small and build, that's an amazing
way to look at it. It is less work to make a shorter clip. So hey, that's actually a plus. but no, on a personal level, it also makes sense. If I watch a 10 second clip of something and I don't entirely know what happens, I might stick around for the full 10 seconds because it's 10 seconds, but once we get to like 30 seconds, I might click out at 15 seconds or 20 seconds. If it's a minute, it's even less time possibly. So keep it as short and direct as possible.
And as for what you want to select in your clips, it's just going for the most kind of tantalizing, interesting bit you can find. And this is going to change depending on the type of
¶ Ideal clip lengths for better engagement
podcast you have. But something that might work well for some shows, especially like comedy shows, D and D podcasts, interviews, is the banter, you know, and this is something you can spot in social media as a whole now is these very like off the cuff spontaneous moments just doing exceptionally well because they're very human. the thing I see a lot, maybe it's because I get a lot of like stand up comedian videos on my TikTok, but the thing I get is crowd
work now. It's literally like comedians just like talking to a heckler or someone in the crowd and stuff like that's really great at reeling a viewer in because it emphasizes the fact that you're a human being. It emphasizes the fact that you have this personable way about yourself. A, personality would be a good way to put it. And the Internet is all about that. We don't follow institutions on social media. I mean we do, but we follow people, you
know, more than ever. We, we follow this person because we like what they have to say about things, but we also like them as a person and it, and it.