How The DRAM Crisis Will Affect Gaming GPUs (feat. Ed from Sapphire)

The Hardware Unboxed Podcast

Dec 12, 2025•1 hr 9 min•Ep. 92

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Episode description

Episode 92: Edward Crisler from Radeon-exclusive AIB Sapphire joins the podcast to chat about the current GPU market. How will rising DRAM prices affect gaming GPUs? Can the GPU makers and AIBs absorb some of the increased cost? Also we talk about RDNA 4 and how successful it's been compared to previous generations, AMD's true market share, and of course, the Sapphire Puke box art

CHAPTERS

00:00 - Intro

01:03 - RDNA 4 Launch at Sapphire

05:11 - RDNA 4 vs Older Generations Success

11:32 - The DRAM Crisis

20:25 - AIBs Want More Control

24:48 - Thoughts on 12VHPWR

26:32 - How Are SKU Decisions Made?

32:35 - Sapphire Puke

35:27 - DRAM Pricing: What Can AMD and AIBs Do?

44:50 - AI-Focused GPU Makers Owe Everything to Gamers

50:56 - AMD's True Market Share