The Hard Way With Joe De Sena - podcast cover

The Hard Way With Joe De Sena

Joe De Sena
Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.
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Episodes

Robb Wolf | Paleo, CrossFit & Business ep. 148

Is Paleo the best diet? The CrossFit pioneer who authored “The Paleo Solution” says maybe. Results may vary according to who you are. The point is you’ll need to experiment a little. Similarly when he started the first CrossFit gym. Rob Wolf didn’t have the franchise model or rule book, He had to write it himself. If you’re going to be successful, he urges you to do the same. Listen this week to learn why Robb Wolf got into CrossFit, wrote “The Paleo Solution,” why you should read his new book “...

Jun 20, 201719 minEp. 148

147: Pete Cohen | Don’t Give Up!

Have you given up? Know someone who has? There’s an answer for everything and Peter Cohen thinks he has it. We live a life our ancestors may have envied, largely free of hardship, so why are so many unsatisfied? Why, Cohen asks bluntly, is the world so messed up? A lot of us, he says, have simply given up. It shouldn’t be this way. Cohen taps from a career of helping people and seeing his wife beat the odds of “terminal” cancer to give you strategies to optimize your life. Three Lessons: 1. Stri...

Jun 13, 201725 minEp. 147

146: What's Next for Spartan Up?

People are kidnapped, run away to the circus, sell a business for 1.7 Billion, complete the explorer's grand slam, and just talk philosophy, grit, and resilience. Today the team previews the next batch of podcast episodes. We have guests that will change your frame of reference, give you tools to change your life, and teach you to rewrite your own story

Jun 06, 201712 minEp. 146

145: Ric Urrutia | What is the Example You Set?

When a leader changes his life, the implications can be great. With fifty pounds shed in five years, Ric Urrutia now sets an example for his 550 employees and for his family. His company, Taos Mountain Software, has been growing for twenty-five years and his clients include all the biggest names in Silicon Valley. What makes for a successful employee? What are the secrets to running such a successful company for so long? The answers are not what you’d expect. Lessons: 1. The best employees are t...

May 30, 201724 minEp. 145

144: Jose Luis Abajo | It's in the Mind

Knowing your opponent wins championships. For Olympic fencer Jose Luis Abajo this has been paramount to his success. Self-knowledge too, knowing what will bring out the best in himself. It's what's in the mind that wins the match. This has meant being prepared for the unexpected, for just about anything that comes his way. How do you get ready for unfathomable circumstances? Abajo has a few secrets you can follow. Lessons: 1. We’re still animals and have the survival instinct; discovering that p...

May 23, 201721 minEp. 144

143: Jack Easdale | Hack Your Life with Big Data

Paradigms are made to be broken. Question everything. But do it in such a way that is data driven and informed by the best possible research. That means question the gut instincts, question what you’ve “always done,” and question the ideas you see on social media. This is the way Jack Easdale has maintained the prominence of a billion dollar business. How can you apply this to your life? Find out on this week’s podcast. Lessons: 1. The two most dangerous statements are--that’s the way we’ve alwa...

May 16, 201725 minEp. 143

142: GT Dave | The Story Behind the Kombucha King

Kombucha, heard of it? If you have, GT Dave is the reason. He says Kombucha, and restores an essential balance to your body. The Kombucha King dropped out of high school to spread his love of this drink after seeing it’s positive effect on his mother’s recovery from cancer. In the process he created a $600 million category--one that he still dominates. In this episode you’ll hear the story behind his love of Kombucha, and how he blazed his own path. Lessons: 1. Gradual, organic growth can yield ...

May 09, 201723 minEp. 142

141. Jared Smith | Lessons from the Mountain Warfare School

This mountain warfare instructor accepts no excuses; just learn and do. He speaks with the same force of confidence that he hopes to instill in others. First growing up gaining woodsman skills in Maine and then later through a 36 year tenure in the military, Smith always sought and found strong role models from who to learn. That learning soon transitioned into leadership and mentoring. His methods are deceptively simple, but are you strong enough to see them through? Lessons: 1. In order to see...

May 02, 201724 minEp. 141

140. Dean Graziosi | The Not to Do List

What is a “Not to do” list and why would you need one? Dean Graziosi found business success at a young age. It was a way to gain control in his own life in what felt like an out of control world. He has been doling out, through books and television, the techniques and wisdom that worked for him for nearly twenty years. It’s the mindset, he says, not the medium. The principles are the same whether you’re selling real estate, flipping cars, or building Spartan Race. He shares a few surprising conc...

Apr 25, 201721 minEp. 140

139. Mordechai Wiener | The simple Steps that Changed his Life

When feeling stuck, what do you do to get back in the game? What’s the one thing you can do right now? Mordechai Winer discovered a series of simple steps that changed his life. A self-made success in business, he had been unable to control his eating or his weight. What he discovered was that it wasn’t about restrictions, shame, and punitive measures, but a few simple steps. Learn what those things were and the best way to apply them in this week’s episode. Lessons: 1. Eliminate excuses. 2. Loo...

Apr 18, 201727 minEp. 139

138. Elizabeth Weil | How Non-Negotiables Can Facilitate Success

One of the most successful women in the venture capital field and dedicated runner, Elizabeth took her cue from her mother. Come hell or high water her mother would be out the door at 4 am to swim or run, and in her 70s she’s still at it. Similarly, Weil never stops driving toward success. Within her hectic schedule of career, and raising twins, she stresses the importance of “non-negotiables.” They are key to a successful career and happy life. She describes them and her three keys to success i...

Apr 11, 201721 minEp. 138

137: Rod Dixon | How This Marathoner Got Kids to Do Better In School

Olympic marathoner Rod Dixon believes in the transformative power of physical activity so much that he started the Kids Marathon program. He won the New York Marathon in 1983 and an Olympic Bronze, now his program trains kids to run as soon as they enter school. The schools are realizing that keeping kids active brings test scores up, improves student’s focus and brain power, and reduces the reliance on pharmaceuticals to keep the more rambunctious kids in line. What Dixon also found through his...

Apr 04, 201722 minEp. 137

136: Keno Knieriem | Can you Surf Without Ocean?

Is it possible to develop a surfing culture without an ocean? What would that mean? Keno Knieriem left the navy and to developing surf parks on man made lakes that simulate Hawaiian waves with his company Honokea. It is either the best thing or worst thing to happen to surfing. Will it nurture a whole new generation of surfers who would not experience the sport otherwise? Will introducing the sport to the masses allow for the proper amount of respect to grow around it? The company hopes to sprea...

Mar 28, 201725 minEp. 136

135: Dr. Greg Eells | How to thrive in ANY circumstance

You excel in ANY situation. Director of Counseling and Psychological Services at Cornell University Dr. Greg Eells explains how. In this interview describes how Viktor Frankl created meaning out of senseless and horrific circumstances. Frankl was imprisoned in a Nazi concentration camp and not only maintained his wits but retained the wherewithal to help the other prisoners. This shows the vital role that an imperturbable set of values can have in directing a productive life. Eels discusses some...

Mar 21, 201724 minEp. 135

134: Robert Herbst | Powerlifting Champion with an IRREVOCABLE commitment

His doctor forbade world champion power lifter Robert Herbst to lift anything when he was a child with scoliosis. Eighteen world championships and twenty one consecutive national championships later, what compelled him to rebel? Herbst believes in managing risk but errs on the side of throwing caution to the wind. It’s paid off spectacularly. His MO in all his successes, including his Clark Kentian day job as a lawyer, is that as soon as he identifies a challenge, he burns his ships. He makes an...

Mar 14, 201724 minEp. 134

133: Damali Elliott | Learned 3 Rules for Success from the Girls She Mentors

Demali Elliott mentors young women in challenging situations through creative and introspective activities to redirect their stories onto a positive trajectory with her program Petals-N-Belles. It is a rigorous program designed to help those ready to receive that help, sixty- eight young women at last count. The organization, largely staffed by volunteers, utilizes physical and mental challenges like rock climbing, trapeze and yoga to build emotional wellness and resilience. In this podcast Elli...

Mar 07, 201722 minEp. 133

132: Ray Ushikubo | Even at 5 He Understood the Value of Consistency

Musical prodigy Ray Ushikubo emulated what he saw on television and, contrary to what you might fear, discovered his passion. At five years old and with the help of supportive parents he his calling. Are there days he doesn’t want to practice? Or course. But he practices without fail and is fast approaching the theoretical 10,000 hours of study to reach virtuosity. Ushikubo is already well on his way. Find out what it takes to go so far so fast so young. This young man has advice we can all lear...

Feb 28, 201719 minEp. 132

130: Kari & Marcelo Gleiser | Theoretical Physics, Psychology and Obstacle Racing

Marcello (an author and physics professor at Dartmouth College) and Kari (with a Ph.D focussed on trauma and PTSD,)decided to build an obstacle course in their backyard. What’s the connection? Marcelo, the physicist, sees OCR and physics as a way to go beyond the known boundaries. Kari, the psychologist, sees it as a way to get out of our heads and connect with the physical, a vital way to get past anxiety. Both agree it’s a great way for their family to develop life skills that translate into o...

Feb 14, 201721 minEp. 130

129: Brian Keaulana | Legend of the Surf World

Son of pioneering Hawaiian surfer “Buffalo” and a living legend in his own right, Brian Keaulana had two mentors. The first was his father who taught him to share the ocean’s bounty. The second was the ocean itself which served as a playground, school and church. Before he and his siblings could walk their father would toss them into the surf. Keaulana, who calls himself a “Waterman,” uses this wisdom as a stunt coordinator on projects like Hawaii-Five-O, teaching ocean risk management and mento...

Feb 07, 201725 minEp. 129

128: Daniel Gluck | Health Warrior

Starting Health Warrior, a business borne out of a passion for health and fitness, moved Daniel Gluck away from Wall Street. He seized the opportunity to fill a niche in a food industry dominated by overly processed and high sugar offerings with healthful chia based alternatives. He was inspired by the legendary Tarahumara Indians who, fueled with chia seeds, are the ultra endurance runners described in the book “Born To Run.” Gluck talks about what it takes to build something from scratch and h...

Jan 31, 201718 minEp. 128

127: Brigadier General Thomas Solhjem | Hard Learned Secrets of Resilience

Battling addiction late in the Vietnam era, the US Army’s Deputy Chief of Chaplains Brigadier General Thomas Solhjem found redemption through his faith and other’s mentorship. As he realizes now, isolation, though a common strategy, is the worst way to deal with adversity. Reaching out to others and sharing your experiences is an admission of strength. He has spent an extremely long time in the military, forty years with thirty of those as a chaplain, helping others cope with the rigors of battl...

Jan 24, 201729 minEp. 127

126: Charlie  Engle | Runs for his Life

Running across the Sahara, all 4600 miles, 50 miles a day for 111 consecutive days. That’s what Ultrarunner Charlie Engle did to raise 6 million dollars for H20 Africa (now Water.org). In doing so he took his passion and did good with it. Engle overcame addiction and an unexpected jail sentence, but instead of running away from adversity, he embraced it. He started running marathons which turned into a gateway for more daunting races like ecochallenges. All told he’s been racing for 30 years. Hi...

Jan 17, 201727 minEp. 126

125: Jon Levy | How to Live a More Adventurous Life

Behavioral scientist & expert on adventure, Jon Levy knows what makes Spartans tick. He wrote a book about it, The 2AM Principle: Discover the Science of Adventure. A big reason why people undertake challenges outside their comfort zone is to reach flow state, a zen like sense of timelessness, total absorption in an activity, and sense of mastery. The IKEA effect, loving an activity according to the amount of effort you invested in it, also explains how Spartans are made. But the real gift o...

Jan 10, 201727 minEp. 125

124: Pete Cossaboon and Nelson Diaz | The Dash Between Birth and Death Dates

Not wanting to spend his life on the sidelines, blind athlete Pete Cossaboon started participating in Spartan events. He sought out and found a way to achieve this seemingly impossible goal. Nelson Diaz has dedicated himself to facilitating the implausible achievements of adaptive athletes through compassion and action. The events only have meaning and purpose to the degree that they can be applied to life at large and to what extent the athletes can use them to tell their unique story to the wo...

Jan 03, 201731 minEp. 124

123: Dr. Jeffrey Upperman | Best Training for Emergencies

Trauma care is a creative process for Dr, Jeffrey Upperman. He mentors young surgeons by throwing them in a room together with very little to work with and let their ingenuity and communication skills come to the fore to solve a problem under duress. He points out that these skills are becoming a lost art in the age of texting and tweeting but they are no less vital in forming a successful person. Upperman in his years as a general surgeon took cues from his father, a man who prided himself in w...

Dec 27, 201622 minEp. 123

122: Cal Fussman | How to Ask the Right Question

Cal Fussman, author as well as a writer for Esquire, went on a ten year worldwide journey with little money to his name. He subsisted on the good will of others, most often on those he met on the bus ride to his next destination. It was the perfect way to satisfy his insatiable curiosity and hone his interviewing skills. In this episode Fussman will talk about how to make everyday an opportunity for adventure and connection. Lessons: 1. Ask a canned question and you’ll get a canned answer. Talk ...

Dec 20, 201625 minEp. 122

121: Tim Gentry | Focus on People

When your business is in trouble, this is the guy you need. Tim Gentry develops people to motivate his own success. As an Ironman competitor he exemplifies strengthening the body as a way to maintain a powerful mind, something he believes many business people neglect to their detriment. His suggestion: keep it simple and do just one thing every day. Listen for more tried and true methods to persevere and thrive. Gentry shares some gems on this week’s podcast. Lessons: 1. Focused on the people in...

Dec 13, 201620 minEp. 121

120: Ray Morvan | There’s Always a Way

Mortgage officer and part of a Vermont family maple sugaring business, Ray Morvan found extreme multi day racing at random, after a battle with alcohol and opiate addiction. By helping him find community and a way to exert and build mental resilience it’s exactly what the doctor ordered . He went on to compete in nine Peak Death Races which is almost certainly a record. We spoke with him at the Spartan Winter Agoge. Morvan credits stoicism for getting through life challenges that would break a l...

Dec 06, 201621 minEp. 120

119: Damion Hahn | Why You Need to do What You Hate

Damion Hahn came a hair’s breadth away from making the Olympics and advises those not achieving there goals “be mad about it, then turn your attention to tomorrow.” He channels that drive training a team that has been near dynasty for the last quarter century of Ivy League wrestling. They got there by honing raw talent. The best persist, the rest need to find their niche elsewhere. Hahn has seen this success translate into the wrestler’s everyday lives and he shares the methods that have built s...

Nov 29, 201620 minEp. 119
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