How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space. Ashleigh dives into what it takes to truly c...
Aug 15, 2025•34 min
Can your podcast stand out in a sea of sameness? In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format. From chip-tasting ASMR podcasts to quiz show f...
Aug 14, 2025•48 min•Ep. 447
How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understandin...
Aug 08, 2025•51 min
Are MQLs really dead, or just evolving? In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field. Melissa unpacks the evolving role of MQLs and why they’re far from obsolete. She explains how engagement scores and persona alignment still make them vital to ...
Aug 07, 2025•47 min•Ep. 446
What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers? In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what’s next for the industry. He explains why marketing ops pros are more like...
Jul 31, 2025•55 min•Ep. 445
How can founders avoid sabotaging their own sales pipeline? In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it. Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone w...
Jul 24, 2025•48 min•Ep. 444
How can trust-first marketing and clarity-driven communication lead to stronger business growth? In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation. Dolores shares how marketing is fundamentally about trust and invitation—not just conversion...
Jul 17, 2025•51 min•Ep. 443
How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape? In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity. Danielle breaks down why tr...
Jul 10, 2025•41 min•Ep. 442
How can marketers thrive in the age of AI and zero-click search? In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results. Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and u...
Jul 03, 2025•33 min•Ep. 441
What if your website could build trust instead of just chasing conversions? In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today’s web-driven world. From avoiding shady “da...
Jul 01, 2025•40 min•Ep. 440
Is AI ruining your content strategy or enhancing it? In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world. Ardath shares why content should never be treated a...
Jun 26, 2025•46 min•Ep. 439
How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses? In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth. Kit brea...
Jun 24, 2025•43 min•Ep. 438
What does it take to create a marketing strategy that drives demand and empowers your channel partners? In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth. Karen explains why partner success starts with strong brand awareness, why you need buye...
Jun 19, 2025•43 min•Ep. 437
Can “boring” brands unlock growth through entertainment-first marketing? In this episode of The Hard Corps Marketing Show , I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by...
Jun 17, 2025•35 min•Ep. 436
How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show , I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results. Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers’ world. She shares her proven three-part process...
Jun 12, 2025•51 min•Ep. 435
How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She ...
Jun 10, 2025•51 min•Ep. 434
How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies. Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the...
Jun 05, 2025•31 min•Ep. 433
How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth. Michelle shares how marketing goes far beyond the product and is really about the people. From buil...
Jun 03, 2025•33 min•Ep. 432
How can AI support outbound sales without losing the human touch? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity. Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-...
May 29, 2025•35 min•Ep. 431
Are We Forgetting the Humans in B2B Marketing? In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing. Daniel challenges the obsession with performance metrics and argues that B2B brands must return to w...
May 27, 2025•48 min•Ep. 430
How Can a Growth Mindset Fuel Your Marketing Success? In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success. Chris explains how marketers can challenge traditional approaches, like the need for...
May 22, 2025•44 min•Ep. 429
How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth? In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data. Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and C...
May 20, 2025•48 min•Ep. 428
Are You Building Your Strategy or Just Chasing Tactics? In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic. Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled ...
May 15, 2025•26 min•Ep. 427
How can feedback loops become your most powerful marketing advantage? In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals. Sophie breaks down why marketing isn’t a straight line, and how building feedback loops across sales,...
May 13, 2025•48 min•Ep. 426
How can human-centered marketing and smarter tech choices future-proof your team? In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies. Jasmine breaks down why originality beats imitation, why most banner ads are a waste of mo...
May 08, 2025•44 min•Ep. 425
How can you balance brand awareness with measurable results in your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results. Christine emphasizes the challenges that come with over-indexing on attribution and explains w...
May 06, 2025•45 min•Ep. 424
How can empathy, curiosity, and belief transform your sales strategy in the age of AI? In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today’s sales professionals need most, and why genuine belief in your product is the most underrated sales superpower. John breaks down why AI is a valuable assistant but can’t replace the deeply human skills of empathy and curiosity. He unpacks how the classic predictab...
May 01, 2025•56 min•Ep. 423
How can a buyer-centric approach transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game. Scott breaks down why feeding leads to sales is no longer enough...
Apr 29, 2025•44 min•Ep. 422
Why do so many businesses fear AI, and how can they use it to enhance critical thinking? In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thinking in their workflows. Chad breaks down the importance of adopting AI without losing the human element. He discusses how over-reliance on AI can hi...
Apr 24, 2025•49 min•Ep. 421
What if you could strip away the nonsense and create a marketing strategy that’s clear, simple, and effective? In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of SGTyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision. Susan talks about the common mistake many businesses make by skipping the strategic step, and how embra...
Apr 22, 2025•45 min•Ep. 420
