While you may feel like selling something is difficult remember that buying is difficult too. Our customers are always conscious about whether they’re making the right decisions. When choosing a product or service they’re always looking for signals that reassure them that they’re making a safe choice. One of those signals is the price. It’s an unfortunate rule of thumb but most people think that high price equals high quality and low price equals low quality. That doesn’t mean that just by doubl...
Apr 14, 2021•51 min•Ep. 14
In the episode we talk about the invisible ceiling we create around money. This ceiling limits how much we’re willing to charge for the work we do and therefore how much money we’re wiling to receive. In reality this ceiling doesn’t exist and is of our own making. We talk about two of the things that contribute to this ceiling: Focussing too much on the work we do and less about the outcomes our clients are wanting to achieve Anchoring are prices to a fictitious number of our own creation that w...
Apr 07, 2021•37 min•Ep. 13
On this episode of Waking up to Money we're joined by Sarah and Saskia. They run different types of businesses but had similar challenges: how to be more confident about pricing. Sarah runs a service based business and she was sending out proposals without first talking to her client about money. Ben says that proposals never sell. Proposals are there to reassure the customer they’re getting what they asked for. Your job is to have money conversations upfront so that you can confidently put the ...
Mar 31, 2021•57 min•Ep. 12
In this episode we talk to the energy and mindset we bring to our pricing and selling conversations. When we feel like money is slipping through our fingers we can get into a scarcity mindset that then creates the feeling of fear. When we feel fear we're less able to see opportunity and less open to exploring new possibilities. Happy Pricing is all about exploring opportunities, particularly with your clients. Your job is to explore where the real value is in the work that you do for them and th...
Mar 24, 2021•52 min•Ep. 11
Our emotional relationship to money impacts how we work with it. And so we're never going to develop our ability to price or sell if we don't also develop our personal attitude to money. On this episode we talk about the 3 toxic myths about money from the book the Soul of Money: There is never enough More is better That's just the way it is We're also joined by listener David Holloway to talk through how our past relationship to money affects us as entrepreneurs....
Mar 17, 2021•43 min•Ep. 10
In this episode we talk about the reasons why customers really buy from you. It isn't about the things (i.e. coaching, training, website widget) but something else. These something elses are usually rooted in two categories: good feelings and solutions. Listen to learn more. We're also joined by Mark Steadman, founder of the podcasting platform Podiant, who shares his situation of launching a new offering and we talk about the role of trust in creating this new thing. If you'd like to learn more...
Mar 10, 2021•43 min•Ep. 9
When we first thought about the the title of this episode we thought it would be "When pricing goes wrong". What we ended up talking about was when "selling" goes wrong. Amongst other things we cover the role of timing, alignment and understanding your client's budget. The key message we want to get across is that Happy Pricing is about creating more ease in your business. And that the price in your head isn't important. It's about the price in your customer's head and finding out what that is....
Mar 03, 2021•35 min•Season 1Ep. 8
In this episode we talk about what you need to do find out the price people will pay for your high value product/service.
Feb 24, 2021•1 hr 3 min•Ep. 7
On our webinars we invite people to ask their questions about how to price better with their clients. Some people might think that this might put their clients off. We don't! Listen to this episode to learn why.
Feb 17, 2021•46 min•Ep. 6
On this episode Ben and Carlos talk about how we can feel more confident when having conversations about price.
Feb 10, 2021•41 min•Ep. 5
On this episode Carlos and Ben talk about how their own money stories limited their growth and how these stories fit in with the rest of what they teach on the Happy Pricing course.
Feb 03, 2021•42 min•Ep. 4
In this episode we talk to Beccie, a facilitator and mediator from Brighton. We learned that Beccie knows her work is valuable and important. She excels at it and it’s also her mission. It’s her contribution to making the world a better place. We also learned that her background is in the charity sector and has a lot of charity clients/contacts. This makes her feel guilty about having high prices. As her main motivation has always been to make the world a better place so she can feel guilty abou...
Dec 04, 2020•1 hr 9 min•Ep. 3
We want to help you protect (and hopefully increase) what you earn during these challenging times. We know you're doing purposeful work (otherwise you wouldn't be a Happy Startup follower). And so we need YOUR BUSINESS to still be around when we get to the other side of this crisis. So we're going to try and share what we know about Happy Pricing to help you weather the storm. For this first Happy Pricing Clinic we've invited Lina Patel , a facilitator and collaboration designer from Melbourne, ...
Nov 27, 2020•50 min•Ep. 2
This podcast is for freelancers and founders doing purposeful work that want to have creative and confident conversations about pricing with their customers. We'll be sharing our thoughts as well as the recording from our Happy Pricing Clinics. If you're interested to learn more then go over to http://happypricing.co and download the FREE manifesto and Happy Pricing Canvas,
Nov 04, 2020•32 min•Season 1Ep. 1
This podcast is for freelancers and founders doing purposeful work that want to have creative and confident conversations about pricing with their customers. We'll be sharing our thoughts as well as the recording from our Happy Pricing Clinics. If you're interested to learn more then go over to our website and download the FREE manifesto and Happy Pricing Canvas,
Nov 04, 2020•1 min
