4: Joel Lunenfeld - Guardian Co-Founder And Brand Builder

Meet Joel Lunenfeld, he is our other co-founder, and has been with the Guardian since its inception. Although you may have not seen him around much, Joel has played a vital role in shaping Guardian into where it is today.

Ben and Joel met while working for Twitter. In this episode Joel shares how they came up with the branding, marketing and the purpose behind Guardian Gym. He also reminisces on growing up in Brooklyn Projects and teaching from a young age while working in after-school programs with his late father.

Hear his story here: http://www.guardiangym.org/podcast

Check out the Guardian website at: http://www.guardiangym.org/

Or get in touch on social media at;

Twitter: https://twitter.com/guardiangym

Facebook: https://www.facebook.com/guardiangym/

Instagram: https://www.instagram.com/guardiangym/

Yelp: https://www.yelp.com/biz/guardian-gym-oakland-2