GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt
Episode description
Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.
What You Will Learn:
- How to successfully set yourself up as a one-person team.
- Evolving your strategy and goals as your company's goals change.
- How to nail your company's messaging.
- Effectively building a founder brand.
- The importance of niching down to drive growth.
Highlights
(3:25) Shifting from a ‘Yes mindset’ to a ‘No mindset.’
(12:10) How Dave grew into a VP-level role at Drift.
(12:58) How Dave started his career at Drift.
(24:00) Moments in Dave’s career where he didn’t achieve his goals.
(28:48) Aligning revenue goals between Sales and Marketing.
(31:50) Getting people excited and engaged in Drift’s product at an early stage.
(36:50) The pros and cons of starting a founder brand.
(40:39) How Dave measured success for his podcast as they started out.
(43:00) Hot take: Measuring everything in Marketing is no longer relevant.
(45:00) The importance of niching down to drive growth.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/davegerhardt/
Exit5 Community: https://www.exitfive.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.