Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Prior to joining Demandbase, Kelly honed her start-up skills as the first CMO at HYCU, a series B, venture capital-backed data protection SaaS company. She now continues at HYCU as an Advisor. Before HYCU, Kelly served as the Chief Marketing Officer for the...
May 28, 2024•56 min•Season 1Ep. 96
Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem. Discussed in this Episode: The benefits and challenges of going to market in a single platform ecosystem like HubSpot How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem St...
May 21, 2024•54 min•Season 1Ep. 95
Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growth a...
May 14, 2024•52 min•Season 1Ep. 94
Description: Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). Noah currently resides in the Bay Area with his wife, three kids and 3 d...
May 07, 2024•53 min•Season 1Ep. 93
Description: Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 ...
Apr 30, 2024•51 min•Season 1Ep. 92
Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where ...
Apr 23, 2024•55 min•Season 1Ep. 91
James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Before his tenure at TestBox, James co-founded the PreSales Collective with Yuji Higashi. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021. James also has a rich history in solution-oriented leadership roles at prominent companies i...
Apr 16, 2024•51 min•Season 1Ep. 90
Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling. He brings hard-won insights on leveraging investors, landing crucia...
Apr 09, 2024•47 min•Season 1Ep. 89
Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. Most importantly, he is the father of two wonderful boys, an energe...
Apr 02, 2024•39 min•Season 1Ep. 88
Prior to founding AudiencePlus, Anthony Kennada served as the CMO of incredible companies like Hopin and Front. He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, they developed a new ...
Mar 26, 2024•43 min•Season 1Ep. 87
Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP. She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping compan...
Mar 19, 2024•49 min•Season 1Ep. 86
Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Prior to RJMetrics, Bob worked on the Investment Team of Insight Partners. Bob is a proud Philadelphian, where he serves a...
Mar 12, 2024•47 min•Season 1Ep. 85
Stephen Hakami is the Founder and CEO of Wiza - the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that's powered by live LinkedIn data. Discussed in this Episode: The frustration with bad data and the inspiration behind building Wiza. The importance of email deliverability and strategies for improving it. The recent acquisition of Drift b...
Mar 05, 2024•39 min•Season 1Ep. 84
Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisi...
Feb 27, 2024•41 min•Season 1Ep. 83
Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris . He brings 20+ years of experience, having done all the roles - SDR, AE, Manager, Director, VP of Sales, and Director of Sales Ops - to the table. His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups. He is also the Co-Founder of Surf and Sales as well as the host of the Surf and Sales Podcast. What ...
Feb 20, 2024•39 min•Season 1Ep. 82
Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data. What You Will Learn: The evolving landscape of go-to-market strat...
Feb 13, 2024•35 min•Season 1Ep. 81
Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He’s also a proud alum of Michigan and Northwestern. He began his ML/AI journey several years ago and has been working in Generative AI si...
Feb 06, 2024•47 min•Season 1Ep. 80
Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the...
Jan 30, 2024•50 min•Season 1Ep. 79
Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow . M...
Jan 23, 2024•23 min•Season 1Ep. 78
Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization. What You Will Learn:...
Jan 17, 2024•40 min•Season 1Ep. 77
Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena ( thena.a i), a seed-stage startup backed by Lightspeed and First Round, where they're helping companies service and engage their customers in Slack. After taking Branch to $100M, he's doing it all over again, this time with a lot of learnings. What You Will Learn: The differen...
Jan 09, 2024•49 min•Season 1Ep. 76
Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran's career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable. The role that data sets have in AI progressions. How to continuously solicit team feedback to level up as a leader. Highlights: (6:55) How AI soluti...
Jan 02, 2024•40 min•Season 1Ep. 75
To cap off the year, we have another special episode. Be warned: It's a spicy one! At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Last week, you heard the compilation of guest responses to the first question. This week, you’ll hear the compilation of their responses to the second question: What is one widely held belief that revenue leaders have that you think is bull$*** or no longer serving us? What You Will Learn: The perspectives of go-to-ma...
Dec 26, 2023•32 min•Season 1Ep. 74
We have a very special episode this week. At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Today, you’ll hear the compilation of their responses to one of the questions. Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes. What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s on...
Dec 20, 2023•36 min•Season 1Ep. 73
Daniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft. What You Will Learn: How to assess what type of external support is the best fit is for you (agency/fractional/freelancer). Insight behind the sto...
Dec 12, 2023•55 min•Season 1Ep. 72
May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online. She sits on the board of TechWadi, a...
Dec 05, 2023•46 min•Season 1Ep. 71
Ang McManamon is a tenured sales leader who puts culture first, helps build high-performing SaaS teams, and executes with urgency across all areas of an organization. She is currently the VP of Sales at Crunchbase , where she leads a high-growth team out of New York City. She previously served as a sales leader for Amazon, Knotel, and Stack Overflow. What You Will Learn: Retrospective sales career and overall career insight. Ang's 5 Ps: Professionalism, Preparation, Process, Performance, Play - ...
Nov 28, 2023•50 min•Season 1Ep. 70
Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. Currently contemplating his next move, it will involve embarking on the journey of being a second-time founder. With the experience of building Wisely under his belt, he is looking to avoid making mistakes from his first venture and avoid common traps. He resides in Ann Arbor, Michigan with his wife and three sons. What You Will Learn: Insight on the behind the scenes to Mike’s journey ...
Nov 21, 2023•58 min•Season 1Ep. 69
During Sean 's most recent operating role he spent 4.5 years as SVP, Global Sales at Klaviyo . He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. Prior to Klaviyo, Sean served in enterprise sales roles at Localytics, Yammer (acquired by Microsoft for $1.2B) and SuccessFactors (IPO & acquisition by SAP for $3.4B). He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing som...
Nov 14, 2023•54 min•Season 1Ep. 68
Scott Gifis is currently the CEO at NoFraud , formerly the President and COO at frame.io (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years. Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus. Today Scott advises for nearly a dozen SaaS companies. What You Will Learn: Stop and celebrate your wins. The power of your influence. Unlocki...
Nov 07, 2023•1 hr 2 min•Season 1Ep. 67
