The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Last refreshed: July 28th, 2025 at 10:48 PM ⓘ

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Episodes

15. The Art and Science of Pipeline Generation w/ Jeff Reekers

Jeff Reekers, VP of Marketing, Aircall, talks about creating and executing lead generation marketing campaigns on E15 of the Sales Hacker podcast. Tune in now! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting cont...

Jul 10, 2018•46 min

14. Quick Guide to Seed Fundraising for Startups w/ Brad Svrluga

On episode 14 of the Sales Hacker podcast, we speak w/ Brad Svrluga Founding Partner at Primary Venture Partners about the top seed funding tips for startups. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting conte...

Jul 03, 2018•47 min

13. Using the Science of Perfect Timing to Improve Sales Outcomes w/ Dan Pink

Tune in to episode 13 of the Sales Hacker podcast with Dan Pink, WSJ and NYT bestselling author as we talk about the importance of time management in sales. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content...

Jun 26, 2018•44 min

12. Navigating a Career from a Unicorn to a Public Company W/ Jaimie Buss

Talking about startup careers and transitions is this week's guest on the Sales Hacker podcast—Jaimie Buss, VP of Sales, North America for Zendesk. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Jun 19, 2018•43 min

11. Using Science and Empathy to Improve Your Sales Conversations w/ David Priemer

On this episode with David Priemer, Founder of Cerebral Selling, we discuss the right tools and tactics to help reps effectively manage their sales conversations. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting c...

Jun 12, 2018•43 min

10. Using Data Driven Decision Making to Align Sales and Marketing w/ Cassie Young

You hear "data-driven decision-making" being thrown around a lot. Here's how real businesses go about it. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....

Jun 05, 2018•51 min

9. How to Sell Enterprise Software Solutions w/ Todd Caponi

On this episode of the Sales Hacker podcast, we talk with Todd Caponi, CRO of PowerReviews about how to sell enterprise software solutions with increased transparency in the sales process. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episod...

May 29, 2018•48 min

8. Build Your Sales Pipeline with the Best Sales Cadences w/ Derek Grant

On this episode of the Sales Hacker Podcast, we talk with Derek Grant, VP of Sales from SalesLoft about building a successful pipeline with the best sales outreach strategies. Tune in now! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episod...

May 23, 2018•47 min

7. How to Align Marketing and Sales With Demand Gen w/ Andrea Kayal

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal, Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting co...

May 15, 2018•49 min

6. The Secret to Incredible Sales Management and Coaching Culture w/ Marc Jacobs

On this episode of the Sales Hacker podcast, we talk with Marc Jacobs , SVP of Sales and Customer Success at CB Insights about the secret to incredible sales management and building a coaching culture. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com fo...

May 08, 2018•43 min

5. Moving Your Product (And Your Sales Team) Upmarket w/ Rick Smolen

On this episode of the Sales Hacker podcast, we talk with Rick Smolen , VP of Sales at Greenhouse about moving your product upmarket and how to sell your software to a big company. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and o...

May 01, 2018•42 min

4. How to 10x Your Business Using Customer Success w/ Emmanuelle Skala

On this episode of the Sales Hacker podcast , we talk with Emmanuelle Skala, VP of Customer Success at Toast. What You’ll Learn: How to organize and structure a Customer Success team with a specific focus on Customer Experience The transformative moments in customer experience that driver customer delight How to use NPS to improve revenue growth and reduce churn The benefits of focusing on the post-sale moment The importance of investing in Customer Success early in a company’s growth The GTMnow...

Apr 24, 2018•45 min

3: Why Your CFO Shouldn’t Own the Revenue Model w/ Jess Hunt

On this episode of the Sales Hacker podcast, we talk with Jessica Hunt , Executive Vice President, GM of North America, & Head of Global Marketing, Sales & Strategy for Axiom . The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes a...

Apr 17, 2018•39 min

2: The 25 Year Evolution of the Sales World w/ Steve Denton

On this episode of the Sales Hacker podcast, we talk with Steve Denton , President and Chief Revenue Officer of Collective . What You’ll Learn How to adapt in a sales world that is constantly changing How to avoid wasting your existing opportunities and close the deals in front of you Why you have to be the most prepared person in the room The three biggest decisions you can make in your career The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM exe...

Apr 17, 2018•41 min

1: Walking the Road From Individual Contributor to Management w/ Kiva Kolstein

In this inaugural episode of the Sales Hacker podcast, we talk with Kiva Kolstein , Chief Revenue Officer at AlphaSense . What You’ll Learn How to map your career from individual contributor to manager Why you should spend time with and invest in your new hires How to know if a company is a good fit for you and your skills How a cohesive leadership team should function The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders...

Apr 09, 2018•47 min

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