EP152: The Four Ways Product-Led is Changing Companies Go-To-Market
Sep 17, 2020•22 min•Ep. 152
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Episode description
In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market.
We cover four areas where product-led is changing how companies grow. We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users. We get into how product teams are gaining more responsibility for companies' business metrics.
We also get into how product-led is starting to make the website obsolete and what that means for marketing teams. And we discuss how product-led is disrupting how companies do both pre and post-sales.
Happy Growing!
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