EP152: The Four Ways Product-Led is Changing Companies Go-To-Market

In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market.

We cover four areas where product-led is changing how companies grow. We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users. We get into how product teams are gaining more responsibility for companies' business metrics.

We also get into how product-led is starting to make the website obsolete and what that means for marketing teams. And we discuss how product-led is disrupting how companies do both pre and post-sales.

Happy Growing!