Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174

In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.

By listening to this show, you'll learn:

- How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company.
- Understand how to test brand messaging by focusing on specific cities
- What channels to prioritize for growth
- With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing.

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Happy Growing!