Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months...
Nov 05, 2020•59 min•Season 1Ep. 14
Today’s actionable podcast brings topics like: How to prove your worth & getting investors to say yes Pitch perfect: how to craft your message in order to communicate clearly Starting up a business as a one-man team Getting initial traction through leveraging your existing networks Generating large quantity orders through community outreach Links ShineOn Profits On Demand ShineOn.com EricToz.com Eric on Facebook Eric on LinkedIn Cartloop...
Oct 22, 2020•42 min•Season 1Ep. 13
Today’s podcast brings actionable topics like Indiegogo challenges, tips & tricks Getting early traction for your product Creating a community around your brand Post-launch challenges and getting the product out into the market Scaling your business to support global delivery
Oct 15, 2020•41 min•Season 1Ep. 12
Today’s podcast brings actionable topics like: Validating your idea to check for market fit Creating patents and trademarks for a new product Leveraging Facebook ads to check customers’ interest and drive price decisions How a million-dollar, non-employer business turns to freelancers and contractors for expert advice Extending your business network through social media (LinkedIn)
Oct 08, 2020•34 min•Season 1Ep. 11
In this episode Andrei and Aaron talked about: Growing Hush Blankets to 8-figure revenue in less than 3 years How their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their business The Pros and Cons of a Kickstarter campaign that raised over $1M Saving $1M a year through running your own fulfilment center Using advertising platforms responsibly Aaron Spivak on LinkedIn Aaron Spivak on Instagram Hush Blankets Cartloop...
Oct 01, 2020•47 min•Season 1Ep. 10
In this episode we covered topics like: Strategies for building a leading DTC brand Engineering a successful product-market fit The psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options available The 6 pillars of a successful product market fit: Product. Finding a quality product and ensuring there is a need for it in the market Brand. The creative process behind building a leading brand is paramount - from product photography to th...
Sep 24, 2020•59 min•Season 1Ep. 9
In this episode, we covered topics like: Strategies for planning and building an MVP How to leverage TV and media to boost initial traction Pros and cons of building a unique product from scratch The must-have checklist of every manufacturer How to protect your IP rights without spending a fortune Links Kirpal Bharaj’s Linkedin StaySixty.com Cartloop Read the episode blog post here ....
Sep 10, 2020•56 min•Season 1Ep. 8
In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories! Today’s podcast brings actionable topi...
Sep 03, 2020•55 min•Season 1Ep. 7
Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more. Episode notes Today’s ...
Aug 27, 2020•57 min•Season 1Ep. 6
What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust-building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates. Today’s podcast brings actionable topics like: Why most brands fail at nurturing and building trust with customers How to craft a marketing strategy that turns shoppers into brand adv...
Aug 13, 2020•58 min•Season 1Ep. 5
Today’s actionable podcast brings topics like: Validating your idea before launching a DTC brand Developing a content marketing strategy Innovating by creating new digital experiences The importance of understanding consumer trends Why reverse engineering high-growth brands is essential This is a must-listen for those who want to build a fast-growing organic DTC brand. Links Mallama Skincare Rishi Sharma’s Linkedin Descript StoryChief Hello Woofy Later Cartloop PageFly...
Aug 06, 2020•46 min•Season 1Ep. 4
Today’s actionable podcast brings topics like: The best way to launch a DTC brand today Creating scroll-stopping Instagram content The advantages of a building a complex supply chain Building a DTC brand vs. dropshipping Planning an exit strategy for your brand This is a must-listen for those who want to build or scale a fast-growing brand today. Links NeonBeach MidnightCity Matthew Kelly Instagram Unfiltered Podcast Cartloop...
Jul 30, 2020•56 min•Season 1Ep. 3
Today’s actionable podcast brings topics like: One-to-many marketing vs one-to-one marketing The risks and challenges of over-communicating as a brand and how to avoid it Selecting the marketing channels based on demographics How to use Direct Mail as part of your marketing strategy How to ensure email, SMS and direct mail are working together to augment results Building the foundation for email & SMS marketing success How to choose the right digital marketing agency for your brand. This is ...
Jul 21, 2020•44 min•Season 1Ep. 2
In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable . Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not only Instagram like, but also ethically crafted and sustainably made. In this episode Andrei and Joe talk about finding and validating a business idea, storytelling to differentiate the brand, building a supply chain of artisans across the world a...
Jun 30, 2020•41 min•Season 1Ep. 1
