Why Personalization Makes BarkBox Leader of the Pack

If you have a dog, then you know BarkBox. It’s customizable monthly subscription boxes are your dog’s favorite pieces of mail. Co-founder Matt Meeker believes the secret to the company’s success is putting every four-legged (and two-legged) friend first. Matt talks about how a pig, yes a pig, redefined the company’s personalization policies and why BARK has invested so heavily in customer service.