The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers

In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. It took them a year to make their first dollar, and then another year to sign on 10 customers. But the folks at Wistia never gave up. Nearly 10 years later, the company's persistence has paid off in spades: They have 200,000 customers using their video marketing platform, and they've hired more than 60 people to grow the company even more.