How Glossier Is Giving the Beauty Industry a Makeover
Oct 31, 2018•25 min•Season 3Ep. 4
Episode description
Beauty is a $450 billion industry. But traditionally, communication on beauty routines and products came from companies, not other customers. That is, until a little blog named Into the Gloss was launched.
Using customer insights, the blog launched Glossier -- it’s own line of beauty products. Ali Weiss tells us how Glossier is giving the makeup industry got a much-needed makeover.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast