How Do You Build an Online Secondhand Clothes Store? Think Like Richard Branson

Buying clothing secondhand is nothing new -- but the way Anthony Marino is growing threadUP is. Before moving to thredUP, Marino worked for Virgin, under Richard Branson. He says thredUP is building many of Branson’s sensibilities into their growth strategy: Get the economics right first, then build your brand. In this episode, he talks about his personal crash course in ecommerce, how he innovates in a longstanding industry, and why consensus hiring is such a mistake for a growing company.